Gruv Beverages Launches Indiegogo Crowdfunding Campaign

Lexington, KY, July 12, 2013 --(PR.com)-- Gruv Beverages, a family business based in Lexington, KY, has launched an Indiegogo Campaign to raise capital for the first production run of their ancient grain tisane. Tisane, you say? A tisane is a beverage, which is steeped or cooked much like tea, using whole grains or herbs. Gruv is blended with fruit juice and served chilled.

Indiegogo is a website that allows everyday people or businesses with great ideas to seek out donors to help fund a specific component of a project. You can be a part of this campaign by contributing $10 to $10,000, receiving unique and fun rewards in return. You can even be one of the first people to have a bottle of their delicious product.

Gruv Beverages was inspired by Lemon Barley Water which Sandra Marlowe, the family’s matriarch, was introduced to on a trip to England. Gruv is revolutionary in that it incorporates quinoa and amaranth with barley and a variety of different fruit juices to add flavor. The drinks are all natural, non-GMO, and contain no preservatives or artificial sweeteners. Designed as an alternative to heavily flavored, overly sweet sports drink, Gruv is a refreshing option and a better way to fuel your body.

The Gruv Indiegogo campaign is live now and will be active through midnight July 25th. The goal amount of $23,000 will help them bottle the first production of one traditional and one gluten-free flavor. Check out their Indiegogo Campaign page and make a pledge to be a part of this project @ http://igg.me/at/gruvbeverages. You can find out more and keep up with their progress on their facebook page.