Maybelline New York Launches First Interactive Video Series for Volum' Express® Falsies Big Eyes Mascara
#TheGlamourEye Series Partners with the World’s Number One Cosmetics Brand with Emerging Technology Platform, FlixMaster
New York, NY, July 12, 2013 --(PR.com)-- In its latest groundbreaking partnership, Maybelline New York, the world’s number one cosmetics brand, and FlixMaster, an emerging technology platform, are educating women globally on how to apply the latest make-up trends through an interactive video, for the worldwide launch of Volum’ Express® Falsies Big Eyes Mascara.
With today’s debut of #TheGlamourEye, Maybelline New York is taking a contemporary approach to the traditional “choose your own adventure” concept. Packaged in the brand’s sleek and sophisticated style, the series of short films is hosted by renowned stylist and Glamorai.com blogger, Kelly Framel. The videos spotlight the re-emergence of iconic fashion trends, as viewers navigate through a curated selection of corresponding beauty tutorials.
“Educating consumers on how every woman can pull off the big eyes beauty trend is essential,” said Charlotte Adjchavanich, VP Digital & Communications, Maybelline New York. “By utilizing the actionable and engaging capabilities that FlixMaster provides, our viewers enjoy a unique and customized experience that reinforces our brand’s dedication to innovation, education, and fashion.”
#TheGlamourEye series was conceived with the collaboration of Maybelline New York’s agency, Iced Media, and takes advantage of FlixMaster’s cloud-based platform that incorporates the click-through power of other web experiences to transform branded video content into interactive assets with mobile ecommerce capability. This solution seamlessly enhances content quality while increasing time spent and driving viewer action.
“Companies have spent billions on video, but viewers weren’t sticking around. What has been missing is truly actionable content,” said Erika Trautman, co-founder and CEO of FlixMaster, “Our goal has been to make an online video an interactive experience, allowing Maybelline New York to produce content that is highly engaging, to convert interaction into action to provide significant ROI.”
About Maybelline New York:
Maybelline New York is the number one cosmetic brand in the world, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 13 other fashion weeks worldwide. For more information, log on to www.maybelline.com. Maybe she’s born with it. Maybe it’s Maybelline.
About FlixMaster:
FlixMaster is the creative platform for interactive enterprise video. FlixMaster makes online and mobile video an interactive experience, allowing creative professionals to produce content at scale that is highly engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars program, FlixMaster’s cloud-based technology enhances enterprise videos with the click-through power of other web experiences and creates viewer-engaging and revenue-producing assets for retailers, technology vendors, media companies and other organizations.
For more information please contact Loren Keglar at Iced Media at
Loren@icedmedia.com or 917.972.1464
With today’s debut of #TheGlamourEye, Maybelline New York is taking a contemporary approach to the traditional “choose your own adventure” concept. Packaged in the brand’s sleek and sophisticated style, the series of short films is hosted by renowned stylist and Glamorai.com blogger, Kelly Framel. The videos spotlight the re-emergence of iconic fashion trends, as viewers navigate through a curated selection of corresponding beauty tutorials.
“Educating consumers on how every woman can pull off the big eyes beauty trend is essential,” said Charlotte Adjchavanich, VP Digital & Communications, Maybelline New York. “By utilizing the actionable and engaging capabilities that FlixMaster provides, our viewers enjoy a unique and customized experience that reinforces our brand’s dedication to innovation, education, and fashion.”
#TheGlamourEye series was conceived with the collaboration of Maybelline New York’s agency, Iced Media, and takes advantage of FlixMaster’s cloud-based platform that incorporates the click-through power of other web experiences to transform branded video content into interactive assets with mobile ecommerce capability. This solution seamlessly enhances content quality while increasing time spent and driving viewer action.
“Companies have spent billions on video, but viewers weren’t sticking around. What has been missing is truly actionable content,” said Erika Trautman, co-founder and CEO of FlixMaster, “Our goal has been to make an online video an interactive experience, allowing Maybelline New York to produce content that is highly engaging, to convert interaction into action to provide significant ROI.”
About Maybelline New York:
Maybelline New York is the number one cosmetic brand in the world, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 13 other fashion weeks worldwide. For more information, log on to www.maybelline.com. Maybe she’s born with it. Maybe it’s Maybelline.
About FlixMaster:
FlixMaster is the creative platform for interactive enterprise video. FlixMaster makes online and mobile video an interactive experience, allowing creative professionals to produce content at scale that is highly engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars program, FlixMaster’s cloud-based technology enhances enterprise videos with the click-through power of other web experiences and creates viewer-engaging and revenue-producing assets for retailers, technology vendors, media companies and other organizations.
For more information please contact Loren Keglar at Iced Media at
Loren@icedmedia.com or 917.972.1464
Contact
Iced Media
Loren Keglar
917-972-1464
Loren Keglar
917-972-1464
Contact
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