The Balancing Act® on Lifetime TV Announces Elderlife Financial Services to Appear on Show

Elderlife Financial Services will introduce to viewers their financial solutions for senior living and healthcare needs during National Caregivers Month.

Pompano Beach, FL, July 21, 2013 --(PR.com)-- Popular morning show The Balancing Act® on Lifetime TV welcomes Elderlife Financial Services to the show. The company will be making its appearance on an upcoming “My Money” segment slated to air in November 2013 as part of National Caregivers Month programming.

Elderlife Financial provides loan and credit options for families through their Family Concierge tool. A representative from Elderlife will join the show to discuss the issues families face when they are unable to financially support an aging loved one’s healthcare or assisted living needs, and educate viewers on how Family Concierge helps families plan, locate and finance those elder care and senior housing needs.

“It’s a strain on a family when an aging parent or loved one needs services that they cannot afford. We’re looking forward to having Elderlife Financial come on the show to offer financial solutions for seniors for their vitally important healthcare and living arrangements,” says Doug Campbell, Executive VP of Programming for The Balancing Act® on Lifetime TV.

To learn more about Elderlife Financial Services, please visit: http://www.elderlifefinancial.com

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).

For additional information or to view a segment visit: www.thebalancingact.com

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