The Jewel in the Crown of Anglo-Indian Cuisine – A Sweet Karma Dessert Samosa
The Hampshire entrepreneur breathing new life into Asian sweets.
Fleet, United Kingdom, July 24, 2013 --(PR.com)-- Indian food may be loved across the nation, but as a three course meal, there’s long been something missing… a memorable dessert.
Apart from the traditional Indian ice-cream, Kulfi, the dessert menu in Indian restaurants is usually less than inspiring.
But that’s about to change with the launch of an exciting new range of hand-made Anglo-Indian desserts from Hampshire-based start-up, Sweet Karma.
Sweet Karma combines a love of traditional Indian cuisine with the best of British sweetness for a uniquely Anglo-ethnic taste.
Founder, Neeta Mehta, abandoned her career in family law to follow her heart and her sweet tooth to create a mouth-watering selection of sweet samosas, crafted from delicate triangles of filo pastry, filled with delicious gourmet fillings.
The four fillings, dark chocolate; apple and cinnamon; mango and raspberry, are carefully selected and free of artificial colours and flavours.
For the food service sector, the frozen samosas will be sold, ready to cook, in packs of 20 or 50 and cases of 200/250. For supermarkets, the range will initially be limited to dark chocolate and apple and cinnamon in single flavour packs of four samosas.
With the love for and growth of Indian cuisine, and the increasing demand for new and interesting ethnic foods, Sweet Karma meets this demand head on, with a unique range, whilst also creating a potentially exciting market niche for Anglo Asian desserts.
Whilst Sweet Karma is developed with the Asian meal sector in mind; in a multicultural society such as the UK, the concept easily lends itself to fulfilling a wider dessert and sweet treat potential, especially where innovation is highly valued.
Neeta Mehta said, “I’ve been planning my sweet samosa range for three years but it wasn’t until the legal firm where I was a partner folded that I told myself, ‘it’s now or never.’ It’s been a steep learning curve, but the samosas have had a hugely positive reaction from testers and I hope they’ll get the same from restaurants and shoppers.
“The fruit samosas are under 100 calories and are just as delicious by themselves or with yoghurt, fruit salad or ice-cream – even kulfi. So they can be as virtuous or naughty a treat as you like!”
Neeta secured sympathetic suppliers to create the samosas, which are manufactured in England. The Sweet Karma name comes from Neeta’s own belief that positive thoughts and actions bring positive results.
Neeta said, “My life switch from law has been a liberating one – I believe anything is possible with hard work and determination. I felt I wanted to be in an industry of enjoyment, passion and creativity and have enjoyed working with everyone I have come across. Thankfully my partner Jon not only is supportive of my dreams but also helps practically as we move through the process together.
“My father, a professor, came to England in the sixties and he’s my ultimate inspiration. He gets up at 4.30 each morning, still does full days of research work, writes books and attends conferences. That strong work ethic and doing something you love is what drives both of us.”
The Sweet Karma Website is at www.sweetkarma.co.uk. Neeta and her Sweet Karma samosas will be at the Speciality Food show in London in September.
Notes:
To speak to Neeta Mehta, email neeta67 @ btinternet.com
Download high res images of the Sweet Karma samosas from here: https://www.dropbox.com/sh/v5pt5ce8vfu3v46/DZ764_hd94
Watch Neeta prepare sweet samosas here: http://www.youtube.com/watch?v=x3LZXznGEhs
Follow Sweet Karma on Twitter at http://www.twitter.com/SweetKarma_UK
Find Sweet Karma on Facebook at https://www.facebook.com/sweetkarmaUK
Apart from the traditional Indian ice-cream, Kulfi, the dessert menu in Indian restaurants is usually less than inspiring.
But that’s about to change with the launch of an exciting new range of hand-made Anglo-Indian desserts from Hampshire-based start-up, Sweet Karma.
Sweet Karma combines a love of traditional Indian cuisine with the best of British sweetness for a uniquely Anglo-ethnic taste.
Founder, Neeta Mehta, abandoned her career in family law to follow her heart and her sweet tooth to create a mouth-watering selection of sweet samosas, crafted from delicate triangles of filo pastry, filled with delicious gourmet fillings.
The four fillings, dark chocolate; apple and cinnamon; mango and raspberry, are carefully selected and free of artificial colours and flavours.
For the food service sector, the frozen samosas will be sold, ready to cook, in packs of 20 or 50 and cases of 200/250. For supermarkets, the range will initially be limited to dark chocolate and apple and cinnamon in single flavour packs of four samosas.
With the love for and growth of Indian cuisine, and the increasing demand for new and interesting ethnic foods, Sweet Karma meets this demand head on, with a unique range, whilst also creating a potentially exciting market niche for Anglo Asian desserts.
Whilst Sweet Karma is developed with the Asian meal sector in mind; in a multicultural society such as the UK, the concept easily lends itself to fulfilling a wider dessert and sweet treat potential, especially where innovation is highly valued.
Neeta Mehta said, “I’ve been planning my sweet samosa range for three years but it wasn’t until the legal firm where I was a partner folded that I told myself, ‘it’s now or never.’ It’s been a steep learning curve, but the samosas have had a hugely positive reaction from testers and I hope they’ll get the same from restaurants and shoppers.
“The fruit samosas are under 100 calories and are just as delicious by themselves or with yoghurt, fruit salad or ice-cream – even kulfi. So they can be as virtuous or naughty a treat as you like!”
Neeta secured sympathetic suppliers to create the samosas, which are manufactured in England. The Sweet Karma name comes from Neeta’s own belief that positive thoughts and actions bring positive results.
Neeta said, “My life switch from law has been a liberating one – I believe anything is possible with hard work and determination. I felt I wanted to be in an industry of enjoyment, passion and creativity and have enjoyed working with everyone I have come across. Thankfully my partner Jon not only is supportive of my dreams but also helps practically as we move through the process together.
“My father, a professor, came to England in the sixties and he’s my ultimate inspiration. He gets up at 4.30 each morning, still does full days of research work, writes books and attends conferences. That strong work ethic and doing something you love is what drives both of us.”
The Sweet Karma Website is at www.sweetkarma.co.uk. Neeta and her Sweet Karma samosas will be at the Speciality Food show in London in September.
Notes:
To speak to Neeta Mehta, email neeta67 @ btinternet.com
Download high res images of the Sweet Karma samosas from here: https://www.dropbox.com/sh/v5pt5ce8vfu3v46/DZ764_hd94
Watch Neeta prepare sweet samosas here: http://www.youtube.com/watch?v=x3LZXznGEhs
Follow Sweet Karma on Twitter at http://www.twitter.com/SweetKarma_UK
Find Sweet Karma on Facebook at https://www.facebook.com/sweetkarmaUK
Contact
Sweet Karma
Neeta Mehta
01252 656911
www.sweetkarma.co.uk
Neeta Mehta
01252 656911
www.sweetkarma.co.uk
Contact
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