Garage Door Service in Leominster, MA, Teams with Web Marketing Firm to Reach Area Residents

Gardner, MA, July 31, 2013 --(PR.com)-- People living in and around Leominster will soon find it easier to locate the right garage door contractor to carry out installation and repair on their property. Gardner-based company Suppa and Sons Overhead Doors is teaming up with Prospect Genius, a leader in local online marketing strategies, to improve its Web presence. The goal is to market more effectively to those Leominster-area residents who are searching online for the services Suppa and Sons Overhead Doors offers.

As daily life becomes more and more digital, it’s important for small businesses to include search engine optimization (SEO) strategies in their overall Web marketing plans. According to the Pew Internet & American Life Project, as of 2010, 58% of Americans used the Web to research businesses in their area offering products and services they needed, and that percentage will only keep growing in the future. For Suppa and Sons Overhead Doors, working with Prospect Genius to implement SEO tactics means marketing directly to those prospective customers who look to the Web first when seeking garage door companies.

Prospect Genius has begun the SEO process by incorporating industry- and location-specific terms into Suppa and Sons Overhead Doors’ Web site. The aim is to ensure that queries to Google, Bing, Yahoo!, and other search engines that use terms like “garage door repair,” “garage door replacement,” and “garage door install” lead the searcher to encounter Suppa and Sons Overhead Doors’ Web site. Studies have shown that sites in the top two or three search engine results get the most traffic, and Prospect Genius wants to push Suppa and Sons Overhead Doors as close as possible to those coveted top slots.

“We want to get more eyes to Suppa and Sons Overhead Doors’ Web site, and search engine optimization is an effective way to make that happen,” states Prospect Genius’s online marketing strategist Matt Gallo. “When people visit the company online and learn what it has to offer in the garage door service business, they can make an educated choice among local garage door companies.”

Suppa and Sons Overhead Doors is a garage door contractor based in Gardner, MA, and serving the entire Leominster area. The business strives for quick turnarounds and reasonable rates on all garage door repair, replacement, and installation jobs.