HVAC Company in Chesapeake, VA, Works with SEO Firm to Improve Its Web Visibility to Locals

Chesapeake, VA, July 31, 2013 --(PR.com)-- For home- and business owners in the greater Chesapeake area, it will soon be much easier to keep their properties cool in the summer and warm in the winter. Thanks to a new partnership with the online marketing firm Prospect Genius, Moyock-based HVAC company Odom Air Heating & Cooling is taking steps to make its Web site more prominent. The goal is for local residents and businesses seeking air conditioning service, furnace service, heat pump service, and other HVAC services to be able to quickly and easily locate Odom Air Heating & Cooling via a basic query to Google, Yahoo!, or Bing.

As of February 2012, 73% of all Americans used online search engines to locate information, according to the Pew Internet & American Life Project. As the world grows ever more digital, that percentage will only grow. That’s why it’s so important for a small business like Odom Air Heating & Cooling to have a Web site that performs well on search engine results pages. The better a site’s search engine ranking, the more likely it is that searchers will see and click the link on the search results page, an action that is crucial for a small business wishing to expand its customer base.

Prospect Genius’s main tactic to boost small business Web sites’ search engine rankings is a process called search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Odom Air Heating & Cooling’s site copy, Prospect Genius can make the site seem extremely relevant to search queries using those keywords. Going forward, Chesapeake-area queries using terms like “air conditioning service,” “furnace repair,” and “local HVAC company” should be more likely to lead the searcher to Odom Air Heating & Cooling’s site.

“For Prospect Genius, search engine optimization is all about connecting people who are using the Web to search for certain products and services to those businesses in their area that are offering these products and services,” states Matt Gallo, a senior SEO strategist with Prospect Genius. “We hope that thanks to our efforts, Odom Air Heating & Cooling will be able to better meet local home- and business owners’ HVAC service needs.”

Serving Chesapeake, VA, and environs, Odom Air Heating & Cooling provides an array of residential and commercial HVAC services, including air conditioner repair and installation, furnace repair and installation, heat pump repair and installation, and ductwork services. The company’s HVAC contractors have more than 25 years of experience in the industry.