HiP Moves Into the Inbound Marketing Business with Its New Pro's Guides

Castleton-on-Hudson, NY, July 31, 2013 --(PR.com)-- Today Bret Smith, Managing Principal of HiP (High-Impact-Prospecting, LLC), announced the agency has just released its four new professional resource libraries for inbound lead generation.

"While HiP continues to lead with its industry-standard outbound lead generation offers, its clients can now enjoy additional and new outcomes derived from promoting their thought leadership assets in one of HiP's new white paper libraries," said Smith.

"Representing our focus on specific B2B interests, these new professional resource libraries can now be found @ Marketing Pro's Guide, IT Pro's Guide, IT Security Pro's Guide and Healthcare IT Pro's Guide," states Vicky Carrasco, HiP's Marketing and Communications Manager."

"White paper syndication is the most effective media purchase among large organisations (78% reporting). These new professional resource libraries get our clients' white papers in the hands of the business professionals they target," adds Smith.

"This milestone is yet another important indicator of HiP's evolution over the past 4 years from a specialty prospector to a full-service demand generation agency," said Smith. "With the release of these "lead gen libraries," HiP is not only making a major move into the inbound marketing space but also morphing yet again - this time into an agency-publisher."

HiP (High-Impact-Prospecting, LLC) is a New York-based agency providing agile, single-vendor and high-outcome B2B demand generation services for mostly technology-centric clients. Key differentiators include ownership of its own email service platform, its own virtual call center, a 70+ million-strong contact database, and a tight-knit team of deeply experienced and creative professionals. Its vertically integrated services include outbound content marketing, lead nurture and marketing automation management, integrated email & voice prospecting, social media engagement, trade event enrichment, all forms of content creation, content syndication and more.

H-I-P also has offices in Mountain View, California; London, UK; Sydney, Australia and digital press/mail fulfillment facilities in Shreveport, Louisiana.