New White Paper Summarizes Key Design Features and Validation of Safety Heelstick Device

Atlanta, GA, August 01, 2013 --(PR.com)-- MediPurpose(tm), a manufacturer and master distributor of medical products, today announced the publication of a new white paper, “Reinventing a Better Safety Heelstick: A Summary of babyLance(tm) Features -- Design and Validation."

This white paper summarizes key design features -- and the processes by which they were validated -- for the all-new babyLance safety heelstick, including its:

* Easy activation
* Smooth and consistent incisions
* Ergonomics
* Safety

"MediPurpose has committed considerable time and effort into discovering, implementing and validating the features that result in the 'ideal' neonatal heelstick device," said MediPurpose founder and CEO Patrick Yi, leader of the babyLance design team.

"Coupled with being the only known infant heelstick to have U.S. FDA 510(k) clearance for sharps injury prevention features, we believe babyLance meets all the user requirements for an 'ideal heelstick device," added Yi.

About babyLance Safety Heelsticks

After investing more than a year in the redesign of its babyLance safety heelstick, MediPurpose launched the all-new heel incision device in August 2012.

babyLance is available in two models, each with a specific blade penetration:

* babyLance BLP (preemie): 0.85 mm depth
* babyLance BLN (newborn): 1.0 mm depth

Specifically designed to meet end-user expectations for the ideal heelstick, the new babyLance provides enhanced stability, comfort and ease of use.

To download the white paper, please visit http://www.medipurpose.com/downloads .

For more information about babyLance safety heelsticks -- including no-cost product sample requests -- please visit http://www.medipurpose.com/babylance .

About MediPurpose

Founded in 1999, MediPurpose is an innovative medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance(tm) safety heelstick, SurgiLance(tm) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit http://www.medipurpose.com .