Tax Help Firm in Miami Teams with SEO Marketers to Broaden Reach Among Local Taxpayers

Miami, FL, August 03, 2013 --(PR.com)-- For individuals and businesses in the greater Miami area who need assistance with tax issues, it will soon be much easier to locate the right tax help firm for the job. Thanks to a new partnership with the online marketing gurus at Prospect Genius, locally owned tax resolution company K&K Tax Group is working to improve its Web site’s visibility and accessibility. The goal of the partnership is for area residents seeking professional IRS assistance to be able to quickly and easily find K&K Tax Group via an online search.

According to studies conducted by the Pew Internet & American Life Project, more than 58% of Americans report performing online research before purchasing a product or service. This research includes people seeking tax resolution services, which is why it’s so important for a company like K&K Tax Group to have a Web site that performs well on search engine results pages. As the world grows ever more digital, people are more and more likely to check the Internet first when searching for professional tax help. Thus having a prominent Web site can be key to a successful local marketing strategy for a small firm.

Prospect Genius specializes in a process called search engine optimization (SEO), which helps Web sites display higher on relevant search engine results pages. The closer a site is to the top of the results page, the more likely the searcher is to click the link. For K&K Tax Group, Prospect Genius’s aim is for queries to Google, Yahoo!, and Bing that include keywords like “back taxes,” “tax audit,” and “tax penalties” to lead the searcher directly to the company’s site.

“We want to increase the number of visits to K&K Tax Group’s Web site, and one step in the process is using SEO to ensure that people in Miami who are searching for tax resolution services encounter the company’s URL and contact information,” explains Matt Gallo, an SEO strategist with Prospect Genius. “Once people visit the company’s site, they can learn more and make an informed decision about which tax consultants to hire.”

K&K Tax Group has been helping Miami-area individuals and business owners with tax problems since 2008. The firm offers help with back taxes, tax penalties, tax settlements, IRS audits, and much more.