7 Signs It’s Time for a Brand Refresh: Tips from a Top Packaging Design Company
Even the most established companies update their branding. But how do you know when the timing is right? Krystal Amaral from Graphic Solutions for Business gives you seven signs that it’s time to start thinking about a brand refresh.
Warwick, RI, August 08, 2013 --(PR.com)-- 1. Your organization is changing
Your business is growing, or maybe there has been a merger, acquisitions or spin-off. This is a perfect time to reassess your brand before moving into new business ventures.
2. You’re not reaching your target audience
You know your target audience but you aren’t reaching them anymore, or you never did. Just like in sports, if you keep missing the goal, you clearly need to change the way you’re shooting. The best way you change for your target market is in your brand.
3. New or updated products/services
When updating or adding new products/services a lot can change. Joe’s Pizza might turn into Joe’s Bakery, and the old imagery is now most likely obsolete, or in need of an update. The math is simple; updated products or services equal updated brand.
4. Positioning
You’ve changed your aim or expanded your market, which can bring you back to not reaching your target audience. An updated brand can be exactly what you need to put you in a new sweet spot.
5. Brand inconsistencies
Consistency is what builds a brand. If your logo, tag lines, and fonts vary you’re diluting your brand and confusing your customers. Having an overall consistent brand should be on the top of the “to do” list for every business, no matter the size.
6. You’re failing to tell your story
A strong brand is inspiring. Whether you like it or not your brand is telling a story, but is it telling the right one? If the message you’re trying to convey isn’t coming through it’s time for a brand update.
7. You’re branding is outdated
If styles didn’t change we would be seeing a lot more mullets. Just like fashion and technology, your brand is going to eventually be outdated. Steady branding progression ensures you won’t be the guy that still has a mullet.
Krystal Amaral currently works as a Business Development Specialist for Graphic Solutions for Business Inc. For more information on a Brand Refresh please contact.
Your business is growing, or maybe there has been a merger, acquisitions or spin-off. This is a perfect time to reassess your brand before moving into new business ventures.
2. You’re not reaching your target audience
You know your target audience but you aren’t reaching them anymore, or you never did. Just like in sports, if you keep missing the goal, you clearly need to change the way you’re shooting. The best way you change for your target market is in your brand.
3. New or updated products/services
When updating or adding new products/services a lot can change. Joe’s Pizza might turn into Joe’s Bakery, and the old imagery is now most likely obsolete, or in need of an update. The math is simple; updated products or services equal updated brand.
4. Positioning
You’ve changed your aim or expanded your market, which can bring you back to not reaching your target audience. An updated brand can be exactly what you need to put you in a new sweet spot.
5. Brand inconsistencies
Consistency is what builds a brand. If your logo, tag lines, and fonts vary you’re diluting your brand and confusing your customers. Having an overall consistent brand should be on the top of the “to do” list for every business, no matter the size.
6. You’re failing to tell your story
A strong brand is inspiring. Whether you like it or not your brand is telling a story, but is it telling the right one? If the message you’re trying to convey isn’t coming through it’s time for a brand update.
7. You’re branding is outdated
If styles didn’t change we would be seeing a lot more mullets. Just like fashion and technology, your brand is going to eventually be outdated. Steady branding progression ensures you won’t be the guy that still has a mullet.
Krystal Amaral currently works as a Business Development Specialist for Graphic Solutions for Business Inc. For more information on a Brand Refresh please contact.
Contact
Graphic Solutions for Business Inc.
Krystal Amaral
401-585-4137
http://www.gsfb.net
Krystal Amaral
401-585-4137
http://www.gsfb.net
Contact
Categories