Indian Film Legend Amitabh Bachchan Offers Extraordinary Experiences Through Luxury Site IfOnly
San Francisco, CA, August 09, 2013 --(PR.com)-- IfOnly, purveyor of extraordinary experiences for good is pleased to announce their partnership with Indian film legend Amitabh Bachchan and his charitable trust, The Harivansh Rai Bachchan Memorial Trust. This partnership has been initiated in association with FLUENCE, India’s leading "online influencer network" that handles Mr. Bachchan’s digital presence. Fluence, a CA Media Company has worked with IfOnly to offer unique and unprecedented experiences with Mr. Bachchan, one of the most iconic actors in the history of Indian cinema, to support his foundation, which seeks to provide long-term humanitarian elevation programs in India.
IfOnly offers unique and memorable experiences with the world’s top talents in the fields of entertainment, sports, food, wine and more. The collaboration marks the beginning of IfOnly’s foray into the world of Indian luminaries. FLUENCE will also leverage Mr. Bachchan’s worldwide social media presence to increase awareness for IfOnly’s experiences with the superstar’s 5 million Facebook and 6 million Twitter fans.
“We are excited to work with Mr. Bachchan and help raise money for The Harivansh Rai Bachchan Memorial Trust,” said Trevor Traina, Founder and CEO of IfOnly. “His experiences on IfOnly are incredible opportunities for true Indian film fans to connect with this legend while supporting a worthy cause.”
“Mr. Bachchan is India’s original superstar and boasts an enthusiastic social media fan base that spans the globe. The partnership between Mr. Bachchan and IfOnly will further the interaction of fans with their hero, while supporting a noble and charitable cause,” added, Rishi Negi, EVP Operations, CA Media India.
About IfOnly
Founded in 2011 by San Francisco-based entrepreneur Trevor Traina, IfOnly exists to enable rare experiences and connections, benefiting worthy causes. IfOnly connects fans with personalities across the worlds of entertainment, sports, food, wine, golf and more, including Madonna, Bruno Mars, Shakira, Kobe Bryant, Joe Montana, chef Tyler Florence, and legendary golfers Greg Norman and Sir Nick Faldo, just to name a few, for experiences created by the individual luminaries exclusively for IfOnly members. Donations are made to the charity of each luminary’s choice for every item and experience sold.
For further information on IfOnly, please contact Kirtee Mehta at 650.575.2341 or Kirtee@IfOnly.com
About The Harivansh Rai Bachchan Memorial Trust
The Harivansh Rai Bachchan Memorial Trust is Amitabh Bachchan’s newest major philanthropic effort. Named after Amitabh’s father, the charitable trust is committed to supporting short term relief and disaster programs, as well as long term humanitarian elevation programs in India. The trust will help develop and improve rural communities and uplift young girls across India. The charity’s ideals are rooted in the same principals of Amitabh’s father, which include aiding humanitarian efforts regardless of race, geography, creed or color. The Bachchan family has long supported many noble causes, some of which include: uplifting girls, rural electrification and development, polio awareness, promotion of blood donation and animal welfare. Every penny contributed to the trust will go directly towards charitable causes.
The Harivansh Rai Bachchan Memorial Trust is an Indian charitable trust managed by A B Corporation, Ltd. in Mumbai, India.
About Fluence
As a first step in New Media, Chernin Asia Media (CA Media) has launched India’s leading Online Influencer Network around Celebrities and Brands – “FLUENCE.” Equipped with learning’s and insights from TCG’s dealings in the US, with strategic interest in Pandora, Tumblr, Flipboard and Fullscreen and with Peter Chernin being on the board of Twitter; CA Media has created a model that helps celebrities navigate their social corridor (Facebook, Twitter, Tumblr , YouTube etc.) better, thereby communicating and interacting with their fans more effectively. CA Media has signed on Amitabh Bachchan, Salman Khan (who recently received an award for best use of social media at the Zee Cine Awards) and Karisma Kapoor to manage their digital life which includes; their Social Media presence, their Digital Endorsements, Online/Mobile monetization and Equity-linked investments in the digital space.
IfOnly offers unique and memorable experiences with the world’s top talents in the fields of entertainment, sports, food, wine and more. The collaboration marks the beginning of IfOnly’s foray into the world of Indian luminaries. FLUENCE will also leverage Mr. Bachchan’s worldwide social media presence to increase awareness for IfOnly’s experiences with the superstar’s 5 million Facebook and 6 million Twitter fans.
“We are excited to work with Mr. Bachchan and help raise money for The Harivansh Rai Bachchan Memorial Trust,” said Trevor Traina, Founder and CEO of IfOnly. “His experiences on IfOnly are incredible opportunities for true Indian film fans to connect with this legend while supporting a worthy cause.”
“Mr. Bachchan is India’s original superstar and boasts an enthusiastic social media fan base that spans the globe. The partnership between Mr. Bachchan and IfOnly will further the interaction of fans with their hero, while supporting a noble and charitable cause,” added, Rishi Negi, EVP Operations, CA Media India.
About IfOnly
Founded in 2011 by San Francisco-based entrepreneur Trevor Traina, IfOnly exists to enable rare experiences and connections, benefiting worthy causes. IfOnly connects fans with personalities across the worlds of entertainment, sports, food, wine, golf and more, including Madonna, Bruno Mars, Shakira, Kobe Bryant, Joe Montana, chef Tyler Florence, and legendary golfers Greg Norman and Sir Nick Faldo, just to name a few, for experiences created by the individual luminaries exclusively for IfOnly members. Donations are made to the charity of each luminary’s choice for every item and experience sold.
For further information on IfOnly, please contact Kirtee Mehta at 650.575.2341 or Kirtee@IfOnly.com
About The Harivansh Rai Bachchan Memorial Trust
The Harivansh Rai Bachchan Memorial Trust is Amitabh Bachchan’s newest major philanthropic effort. Named after Amitabh’s father, the charitable trust is committed to supporting short term relief and disaster programs, as well as long term humanitarian elevation programs in India. The trust will help develop and improve rural communities and uplift young girls across India. The charity’s ideals are rooted in the same principals of Amitabh’s father, which include aiding humanitarian efforts regardless of race, geography, creed or color. The Bachchan family has long supported many noble causes, some of which include: uplifting girls, rural electrification and development, polio awareness, promotion of blood donation and animal welfare. Every penny contributed to the trust will go directly towards charitable causes.
The Harivansh Rai Bachchan Memorial Trust is an Indian charitable trust managed by A B Corporation, Ltd. in Mumbai, India.
About Fluence
As a first step in New Media, Chernin Asia Media (CA Media) has launched India’s leading Online Influencer Network around Celebrities and Brands – “FLUENCE.” Equipped with learning’s and insights from TCG’s dealings in the US, with strategic interest in Pandora, Tumblr, Flipboard and Fullscreen and with Peter Chernin being on the board of Twitter; CA Media has created a model that helps celebrities navigate their social corridor (Facebook, Twitter, Tumblr , YouTube etc.) better, thereby communicating and interacting with their fans more effectively. CA Media has signed on Amitabh Bachchan, Salman Khan (who recently received an award for best use of social media at the Zee Cine Awards) and Karisma Kapoor to manage their digital life which includes; their Social Media presence, their Digital Endorsements, Online/Mobile monetization and Equity-linked investments in the digital space.
Contact
IfOnly
Kirtee Mehta
650-575-2341
www.ifonly.com
Kirtee Mehta
650-575-2341
www.ifonly.com
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