Cohesion Concludes Two-Year Research Study; Confirms Need for New Type of Marketing Agency

St. Louis, MO, September 06, 2007 --(PR.com)-- Cohesion, a St. Louis-based marketing and communications agency, has concluded a 24-month field study of mid-sized and large organizations, including many in the Fortune 1000, according to Brian Creath, Managing Principal of Cohesion.

"We spoke with nearly 500 CEOs, CMOs and other senior executives charged with making or influencing marketing decisions," said Creath. "What they told us does not bode well for traditional advertising agencies and marketing communications firms."

"Our experience showed that positioning is the missing ingredient in most marketing communications efforts and this research confirms it," said Creath. He said that to address this, Cohesion has now focused its agency model and approach exclusively on strategic and creative positioning.

The agency's report, entitled, “A Call for Positioning, Rethinking the Marketing Communications Model,” highlights several major findings, including:

• Organizations aren’t getting the strategic support they need. 77% of decision makers are dissatisfied with the strategic capabilities of their agencies and marketing firms.

• Marketing communications aren’t telling the whole story. 48% say there is a weak link, at best, between strategic direction and tactical creative execution.

• Decision makers are frustrated and want a new solution. These executives are interested in a new and different approach for making marketing communications more effective, whether the issue is as complex as a new vision for an organization, or as relatively simple as a new product, updated service or new marketing idea.

"We’ve developed a brand new way of looking at the real value and purpose of an agency," said Creath. "Many organizations have struggled with the traditional agency model: Cohesion is out to change that."

For more information on Cohesion and to obtain a copy of its recently published research study, please visit cohesionagency.

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A Positioning Agency.

Cohesion is a St. Louis-based marketing/communications agency dedicated to the craft of positioning. Using an approach focused on strategic speed and creative clarity, Cohesion helps companies achieve stronger marketing positions for brands, issues, products, services and more.

Cohesion was originally formed in 1999 as BrandMaverick®, a nationally recognized brand development and strategy firm. In 2005, it expanded to include full-service advertising, marketing and creative services and was renamed Cohesion.

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