Raya Contact Center Poised to Boost Fortune 500 Portfolio with GITEX 2007 Participation

Dubai, United Arab Emirates, September 07, 2007 --(PR.com)-- Raya Contact Center (RCC), a subsidiary of Raya Holding, one of the leading Middle Eastern companies specializing in the field of Information Technology and Telecommunications, will showcase its specialized Business Process Outsourcing (BPO) services at GITEX 2007 as part of ongoing initiatives to take advantage of the continued growth of the IT industry in the region. RCC will set up its GITEX exhibition as part of the grand Egyptian Pavilion in Hall 2 at the Dubai International Convention and Exhibition Center from September 8 to 12.

With over 3,300 international companies from around 79 countries, GITEX 2007 is expected to be the strongest edition in the history of the world's third largest IT exhibition, providing RCC the perfect platform to consolidate its presence as one of the leading contact center/BPO providers in the MENA region, the third fastest growing IT market.

"Our participation in GITEX this year will reinforce RCC's positioning as one of the leading contact center providers in the region as well as a prominent provider of Business Process Outsourcing (BPO) to the IT sector in the Middle East. We are confident that by exhibiting in GITEX, we will demonstrate that our experience in serving multinational companies in the Middle East will be of great benefit to the companies in the region," said Khaled Shash, CEO, Raya Contact Center Line of Business.

The Egypt-based RCC will also leverage its strategic location and its incisive understanding of the regional market to cement its positioning as the Middle East's preferred near shore business partner.

"RCC's location in Egypt enables it to provide its services with the highest quality cost effectively with multilingual contact center representatives, who are fluent in Arabic, English and French, as well as other major languages. The Middle East has become a significant target market for RCC because our core competencies and services are ideal for the market needs of the region," said Shash.

Such inherent competitive advantages have enabled RCC to attract Global Fortune 500 companies in the Middle East, including Intel, CISCO, Microsoft, HTC and General Motors served by over 1,800 internationally-certified multilingual agents, who fluently speak Arabic, English French, Spanish, German and Italian with neutral accent. Moreover, Raya Contact Center's IT culture derived from its mother company Raya Holding has enabled it to proficiently specialize in Business Process Outsourcing Solutions specifically targeted to the IT sector. RCC's consolidated B2B inside sales center helps clients reach the optimal balance of return on investment, specifically for SME's, high-quality channel management, risk mitigation and cost reduction.

Quality is a major pillar for Raya Contact Center. RCC has been ISO-9001 certified for the last five years and is currently finalizing COPC certification. Moreover, to address the increasing demand for its services, RCC resides in a state-of-the-art telecom facility that accommodates for more than 850 agent seats spread over 5,000 m2 to enhance Raya Contact Center's ability to continuously offer its professional business process outsourcing services with a much larger capacity. The slick, hi-tech building features the best in IT and telecom infrastructure, including a solid connection to a VOIP cloud via a point to point trunk line to the US and Europe. The building is just one of many of the efforts of Raya Contact Center to offer the highest quality of Business Process Outsourcing services.

###