The Importance of Operationalizing Your Brand on Riechesbaird's "Branding Business" Radio Show

Irvine, CA, August 30, 2013 --(PR.com)-- RiechesBaird, perennially named one of the top BtoB corporate branding agencies in the United States by BtoB Magazine, has premiered a new installment of its “Branding Business” radio show that features Denise Lee Yohn, branding consultant for Fortune 500 companies Sony, Frito-Lay and New Balance, as she explains how operationalizing a brand helps businesses grow.

“Expressing what your brand does, promoting your brand and marketing your product or service is one thing,” explains show host Ray Baird, President and co-founder of RiechesBaird. “Denise explains the importance of operationalizing your brand -- which is really about delivering on what you say and living out your brand promise. Great brands start inside, they don't chase customers -- they attract customers.”

Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for more than 20 years. World-class brands including Sony, Frito-Lay, Burger King and New Balance have utilized her expertise. She headed up Sony Electronics Inc.'s first-ever brand office as Vice President/General Manager, Brand and Strategy. Roles at Sony also included strategic marketing and marketing communications for the $3BB+ Personal Mobile and Imaging Division, segment marketing for Young Professionals and Small Business, marketing research and analysis and internet and intranet marketing applications.

Additionally, Yohn has extensive experience during her career through advertising agency and client-side marketing positions, including lead strategist at advertising agencies for Burger King and Land Rover, and marketing leader and analyst at Jack In The Box restaurants and Spiegel catalogs. She has received numerous awards during her career, and serves as the Program Director for TEDx San Diego and on the Board of Directors for a YMCA of San Diego branch.

RiechesBaird’s "Branding Business" radio show is part of an online community, www.BrandingBusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird’s experience-driven expertise with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

“’Branding Business’ is not merely a tag line or ‘shorthand’ for our BtoB expertise,” said Ryan Rieches, CEO and co-founder of RiechesBaird. “It’s a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world’s most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share.

The "Branding Business" radio show features the firm’s co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment.

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

These success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by BtoB Magazine. Their prestigious “BtoB Top Agencies Special Report” includes agencies that have a significant amount of BtoB business, key clients and range of services.

Over the years, RiechesBaird has continually added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. From creating and implementing online campaigns including “Did You Know?” for American Airlines Cargo, “Promise of the Future” for Huawei Technologies USA, and “Accelerating Nonprofit Success” for OneOC, to their launch of BrandingBusiness.com last year – an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement – RiechesBaird is at the forefront as one of the world’s leading strategic branding agencies.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for more than a decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can be reached directly at 949-586-1200 in California and 917-661-4842 in New York.