RAD Debuts Distributed NFV with Enhanced Service Assured Access Solutions

RAD is introducing "Distributed NFV," making NFV more than just a tool for relocating functionality from a customer site to the network, locating it wherever virtualized functions will be most effective and where it will best reduce carriers' TCO.

Mahwah, NJ, September 19, 2013 --(PR.com)-- RAD announced today that it will be introducing enhanced Service Assured Access Solutions with Distributed NFV at the Ethernet & SDN Expo 2013, to be held October 2-3 at the Javits Center in New York City.

RAD will share with industry leaders its vision of how virtualized functions at the customer premises along with Service Assured Access based on dedicated Layer 2/3 demarcation capabilities will accelerate service deployments and network upgrades, leading to increased revenue opportunities and lower TCO.

“Distributed NFV’s capabilities will broaden the scope of Service Assured Access for Ethernet and IP networks, and, therefore, is the next logical step in its evolution,” Dr. Yuri Gittik, head of strategic marketing at RAD, states.

“The notion of NFV architecture being just a centripetal force that relocates functionality from a customer site to the network is not the complete picture,” he continues.

“Ideally, virtualized functions should be located where they will be both most effective and least expensive, which means NFV should have the option to return to the customer site,” he explains. “These two virtualization trends should be complementary and not be the networking equivalent of two ships passing in the night.”

Dr. Gittik will also speak at the Ethernet & SDN Expo, where he will discuss Distributed NFV in a panel discussion titled “Realistic Near-Term and Longer-Term Dynamic Services and Applications Enabled by Carrier SDN and NFV.”

RAD customers include operators and service providers such as Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Claro, Deutsche Telekom/T-Mobile, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica, Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

About RAD
RAD Data Communications provides Service Assured Access solutions that reduce operational complexity and improve service profitability for retail, wholesale and mobile service providers, as well as evolutional migration solutions for service providers and power and transportation utilities, facilitating a smooth, secure and cost-effective transition to packet-based networks. RAD’s multi-faceted in-house technology embraces OAM and performance management; service assurance; traffic management; fault management; synchronization and timing over packet; TDM pseudowire; ASIC and FPGA development; hardware miniaturization; and SFP form-factor solutions. The company's installed base exceeds 12,000,000 units and encompasses more than 150 service providers around the world, as well as scores of power utilities, transportation systems and government institutions. RAD is active in industry standardization bodies such as the IETF, Broadband Forum, ITU, and MEF. RAD is a member of the $1.2 billion RAD Group of companies, a world leader in networking and internetworking product solutions. RAD Data Communications site: www.rad.com Twitter: http://twitter.com/RADdatacomms
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RAD Data Communications
Kevin Tanzillo
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www.rad.com
Bob Eliaz, Media Relations Manager
RAD Data Communications
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