New Version of EZ-IQ Mobile App Helps Users "Get Smaatz"

Medford, MA, September 25, 2013 --(PR.com)-- Bright Tek, LLC today announced the official release of its latest version of EZ-IQ Standard, a free mobile app that turns a person’s mobile device into a fun new way to master subjects. The key to learning is EZ-IQ’s "Smaatz," a distinctive multiple-choice quiz designed to aid users in grasping and retaining new information.

"The new version of EZ-IQ fulfills the demand for a way to share Smaatz quizzes," explained Bright Tek CEO Robert Antonellis. "Users can now share the Smaatz they create via email, Twitter, Facebook or a file-sharing service like Dropbox."

A Smaatz, which is Bostonian for “Smarts,” is a lively system of questions, answers, and clues that easily and effortlessly transfer information to the user. Smaatz can be created for something as serious as studying for the big exam or as fun as a trivia challenge among friends.

"Language students can create Smaatz to drill on vocabulary and grammar. Medical students can create Smaatz to help them memorize physiology and anatomy. Math students can focus on formulas," Antonellis enthused.

"Or anyone can make Smaatz to challenge friends, family, and coworkers, or just for the fun of it."

Besides the Smaatz users can create and share, EZ-IQ Standard comes with 12 preloaded Smaatz, including English idioms, Super Bowl Trivia, Interview Prep, and even such hot technology topics as HTML5 and C#.NET.

Also available are paid editions that expand on EZ-IQ Standard. EZ-IQ Premium ($2.99) allows the creation of Smaatz with unlimited questions and merging capabilities, as well as a selection of learning themes, or algorithms, that analyze user responses and adjust the difficulty and order of questions to enhance learning.

EZ-IQ Expert ($19.99) has all the features of the Premium edition, plus it allows businesses to brand quizzes as a marketing tool. All three EZ-IQ editions are available through Apple’s iTunes store.