Travis Perkins Deploys SmartDrive in the UK

San Diego, CA, September 14, 2007 --(PR.com)-- SmartDrive Systems Inc™, a leader in vehicle safety measuring and management services, is pleased to announce today that Northampton-based (UK) Travis Perkins PLC, a leading supplier to the UK building and construction industry, has equipped a portion of its UK fleet with the SmartDrive system.

Travis Perkins has chosen to equip vehicles operated by Wickes, a wholly owned subsidiary of Travis Perkins. Wickes is one of the UK's leading home improvement retailers, operating over 170 stores across the country. This project was funded by Mitsui Sumitomo Insurance, which has partnered with SmartDrive in the UK to offer leading edge fleet risk solutions to its clients. “This is SmartDrive’s second project with Mitsui in the UK. Our joint approach to improving commercial fleet safety is really taking hold with progressive and safety conscious fleet operators in the UK, such as Travis Perkins,” according to Scott Raske, Managing Director for SmartDrive in Europe.

“SmartDrive’s system has already allowed us to proactively address driving in a manner that we believe will result in overall safer driving and fewer accidents. At Travis Perkins, we are always looking for ways to facilitate the professional development of our drivers and improve road safety,” says Graham Bellman, Group Transportation Manager for Travis Perkins.

“Mitsui Sumitomo is very supportive of SmartDrive’s revolutionary technology. We thought that Travis Perkins would be a good candidate for this technology, as it will compliment the many other initiatives they have taken to improve road safety and professionally develop their drivers. Travis Perkins takes road safety seriously and so do we,” according to Marc Wanless, Motor Underwriter at Mitsui Sumitomo.

The SmartDrive in-vehicle unit is mounted behind the rearview mirror and consists of two, tiny cameras---one camera pointing forward, one pointing at the driver. SmartDrive is an exception-based recording device, so driving activities are recorded and saved 15 seconds before the event and 15 seconds after it. The SmartDrive system also features multiple panic buttons, which allow the driver to record and document incidents that may be caused by other drivers or passengers. Data captured by SmartDrive’s system is available to clients via a secure, web-based portal which features incident review and reporting services.

Based in San Diego, with a growing presence in the Europe, SmartDrive mitigates fleet risk by improving driver safety and providing clients with easy to access and meaningful data to review. By combining sight and sound with event analysis and driver safety training, SmartDrive's automated event recorder (AER) technology and associated web-based service can reduce vehicle collisions and mystery damage by up to 50 percent. Customers include enterprises with small- to mid-size fleets (e.g. food distribution, ambulances, motor coaches, and taxi companies) and large fleets with 500+ vehicles (e.g. school bus, utility, waste management, logistics, courier, utility and transit companies).

For more information, please visit the SmartDrive website: www.SmartDrive.net.

For media inquiries about SmartDrive, please contact Graham Ledger at 858.225-5557 or graham.ledger@smartdrive.net. For sales inquiries about the SmartDrive in Europe, please contact Scott Raske at +44 795 041 8936 or scott.raske@smartdrive.net. For motor underwriting inquiries, please contact Marc Wanless at +44 207 702 6263 or mwanless@msilm.com.

###