Tax Relief Specialists in Omaha Join Local SEO Program to Improve Accessibility

Omaha, NE, October 04, 2013 --(PR.com)-- Taxpayers in the Omaha area will now be able to locate professional tax relief services by doing a simple search online. A new partnership between Midwest Accounting and Tax Service, Inc. and Prospect Genius, an online advertising company, is intended to make the accounting company's Web site more easily accessible to people searching for tax help. Now, when individuals take to online search engines to find tax preparation services, tax penalty abatement, payroll tax resolution, and more, they'll have direct access to the professionals at Midwest Accounting and Tax Service without having to scour the pages of the Internet.

According to the Pew Internet & American Life Project, more than 85% of American adults use the Internet. Of those Internet users, 78% use the Internet to find information on a service or product that they're thinking about purchasing. Deeming that too large a percentage to ignore, Midwest Accounting and Tax Service decided to sign up with Prospect Genius to maximize their visibility online. This way,they will be able to compete with other Omaha accounting firms whose Web sites appear in searches for tax help services like back tax settlements and business tax resolution.

How will Prospect Genius assist Midwest Accounting and Tax Service in bulking up their Web presence? Using a type of Internet advertising called SEO, which stands for "search engine optimization," they will augment the rankings of the accounting company's Web site so that it appears higher on search results pages. Rankings improve when search engines deem the site more relevant than others to a specific search term, so Prospect Genius will increase the relevance of Midwest Accounting and Tax Service's Web site to queries like "Omaha tax relief," "Nebraska state tax preparation," "accounting firms in Omaha," and so on.

"Sites at the top of a search results page on Google or Bing are known to get the most traffic, by far," explains Matt Gallo, resident SEO expert at Prospect Genius. "That's why we want to put Midwest Accounting and Tax Service at the top of that list, so their potential clients don't have to look too far for them."

Midwest Accounting and Tax Service is a full-service accounting company in Omaha, NE, specializing in tax relief and tax assistance programs. Among their services are tax preparation, late tax return filing, tax penalty reduction, and more.