Neoedge Set Its Sights on Unleashing the Mobile Commerce Potentials of the Emerging Asian Markets

Kuala Lumpur, Malaysia, October 04, 2013 --(PR.com)-- Neoedge the leading producer of global events such as the Mobile Commerce Summit ASIA series, has announced its 2014 leg to happen in Prince Hotel & Residence Kuala Lumpur, Malaysia on the 19th-20th March next year. The upcoming grand mobile commerce gathering is the seventh in the series that the company has organised annually.

“This is going to be one of the most exciting in the series not only because we are bringing it back to Malaysia but also we are looking forward to the unique and new insights that this gathering will deliver to our delegates,” said Jhorden Niño, Group Business Development Head at Neoedge.

“Since it is among the most dynamic emerging consumer markets in the mobile financial services realm, it would be an opportunity to really get to know and understand its regulatory landscape and its dynamism,” added Niño.

Dubbed as Asia’s largest and most remarkable events for the telecommunications and the financial services industries in Asia, the 7th Mobile Commerce Summit ASIA 2014 will address on the issues affecting the mobile commerce market.

According to an Analysys Mason research, these issues are the following: 1.) Driving growth in a low growth environment 2.) Protecting core service revenues 3.) Innovation strategies: finding the right niche in the value chain 4.) Maximising effectiveness of investments 5.) Understanding and improving the customer experience

Conference Manager, Lesley Shao, when asked about why the team has picked Malaysia as the 2014 venue: “The decision to hold Annual Mobile Commerce Summit Asia in Malaysia is strategic. Malaysia is one of the countries that have the second highest mobile penetration in Southeast Asia with 38 million mobile phones in the country, an enabling regulatory environment, a strong banking sector, as well as a highly competitive mobile services market. Undoubtedly, there are great market potentials to be tapped into. Mobile commerce is not the 'next big thing.' It is happening now.”