HVAC Contractor in Ventura, CA, Works with SEO Marketing Pros to Boost Web Visibility

Ventura, CA, October 10, 2013 --(PR.com)-- For home- and business owners in the greater Ventura area who need HVAC services such as air conditioning installation and heater repair, as well as certain electrical services, help is on the way. Thanks to a new partnership with the online marketing firm Prospect Genius, locally owned electrical and HVAC company Affordable Services is taking steps to boost its Web site visibility and accessibility. By making its Web site more prominent to Ventura residents and business owners who need reliable and reasonably priced electrical and HVAC service, Affordable Services hopes to broaden its customer base.

According to the Pew Internet & American Life Project, more than 58% of Americans now report conducting research on the Web before purchasing a product or service. That means that without a Web site that’s informative and easy to locate via a basic search engine query, a company like Affordable Services might miss out on more than half of the people in its region who are seeking the electrical and HVAC services it offers. With Prospect Genius’s help, Affordable Services will be able to market more effectively to those prospective customers who are searching the Web for Ventura-area electrical contractors and HVAC companies.

Prospect Genius will be using a process known as search engine optimization to improve Affordable Services’ search engine ranking. The better a Web site’s ranking, the closer it is likely to appear to the top of relevant search engine results pages on Google, Bing, and Yahoo! Going forward, queries to those search engines using terms like “air conditioning installation,” “boiler repair,” and “electrical contractors” should lead to Affordable Services’ Web site.

“Search engine optimization allows small businesses to connect more directly to the people in their local area who are seeking the services they provide,” says Matt Gallo, a senior Web marketing strategist with Prospect Genius. “For Affordable Services, making sure to have a prominent Web site can be key to remaining competitive in its industry and in the Ventura area.”

Affordable Services is Ventura’s experienced HVAC company and electrical contractor, in business since 1989. The company offers quality workmanship at some of the lowest prices around.