HVAC Contractor in Hialeah, FL, Reaches Area Residents with Help from Online Marketing Firm

Hialeah, FL, October 10, 2013 --(PR.com)-- For home- and business owners in the greater Hialeah area who need a qualified HVAC contractor, the process of choosing the right professional will soon be much easier. Locally owned HVAC company Cool Hvac Guy, LLC, is working with the online marketing professionals at Prospect Genius to improve its Web site’s visibility and accessibility on search engine results pages. By taking steps to improve its search engine ranking, Cool Hvac Guy, LLC, hopes to reach out to more prospective customers in the area who need air conditioning service, duct work, and other HVAC services.

On any given day, more than 59% of American adult Internet users visit a search engine, according to the Pew Internet & American Life Project. These queries to sites such as Google, Bing, and Yahoo! include people looking for information on local businesses offering products or services they need, such as HVAC installation and repair. Without a Web site that displays prominently on search engine results pages, a small business like Cool Hvac Guy might fail to reach those people in its area who are specifically searching for the services it offers. With Prospect Genius’s help, Cool Hvac Guy can take steps to boost its Web site’s prominence, making it more likely that prospective customers will encounter its link on relevant search engine results pages.

Prospect Genius calls on a technique known as search engine optimization, or SEO, to help small business Web sites perform better on search engine results pages. By incorporating industry- and location-specific keywords into Cool Hvac Guy’s Web site, Prospect Genius can help search engine algorithms view the site as extremely relevant to Hialeah-area searches that use those keywords. So, for instance, queries such as “heater repair in Miami-Dade” and “air conditioning service Fort Lauderdale” will now be more likely to lead to Cool Hvac Guy’s site.

“Studies have shown that sites in the top two or three search engine results listed will get the most clicks,” explains Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “By pushing Cool Hvac Guy, LLC, as close as possible to those coveted top slots, we hope to help the business broaden its customer base and better meet its service area’s HVAC installation and repair needs.”

Serving Hialeah, Cool Hvac Guy, LLC, is licensed and insured to carry out a variety of residential and commercial HVAC services, including air conditioner and heater repair and air purification. The company strives to offer quality craftsmanship at reasonable rates.