Luxury Diamond Jewellery Brand, Rare Pink, Promises to Take Custom-Made Jewellery Online with Their Innovative New Website

London, United Kingdom, October 12, 2013 --(PR.com)-- RarePink.com, a new kind of diamond jewellery e-tailor, launches with a unique jewellery and engagement ring shopping experience.

The young team behind Rare Pink (www.rarepink.com) have spent 10 years in the jewellery trade and are now taking an innovative look at the engagement ring industry with their game-changing idea. Their passion lies in empowering young men to propose and "wow" their fiancée with an engagement ring that they have played a large part in creating. Recent research conducted by Rare Pink shows that younger generations are moving away from "grand gestures" and focussing more on personal and emotional interventions, such as bespoke engagement rings.

"What is most exciting," says co-founder Nikolay Piryankov, "is the opportunity for our customers to start with a blank canvas and design an engagement ring that is full of meaning. We give their engagement ring a story that carries far more emotion than a ready-made ring ever can."

Prior to the launch of the website in September, Rare Pink have been trading for over a year in their London and Hong Kong offices, helping customers from around the world to create their custom-made engagement rings. A Wimbledon customer describes his experience: "When I started thinking about proposing I realized my girlfriend is crazy about everything in black but I couldn’t find many black engagement rings to choose from. So after talking to a Rare Pink designer, we made a ring which was set with over 40 black diamonds. She now tells everyone about how special the ring is to her because I played a part in its creation."

David Sutton, Rare Pink co-founder, says: "It is important that our customers find it as easy to create a custom piece of jewellery as it is to buy a ready-made one. For this reason we have invested a lot into making our team really approachable and easy to communicate with. Our customers are smart shoppers who understand they are able to get a larger or better quality diamond at a better price by choosing to purchase online."

To celebrate their launch in style, Rare Pink is running a prize giveaway where you can win a pair of diamond stud earrings. Visit rarepink.com/launch to enter the prize draw now.