Central 4 Wheel Drive Hosts Grand Re-Opening to Introduce New Offerings as on the Road Trucks Sacramento’s Oldest 4 Wheel Drive Company Transforms to on the Road Trucks

Sacramento, CA, October 13, 2013 --(PR.com)-- Central 4 Wheel Drive, Sacramento’s oldest and largest 4 Wheel parts and service specialist today announced its transformation to On The Road Trucks celebrating its 30 years of business with a Grand Re-Opening Monster Sale. The event is expected to draw thousands of participants to meet with more than a dozen manufacturers and exhibitors showing the latest on and off road accessories, and to take advantage of extraordinary one day only discounts. In addition, there are more than 30 vehicles on display ranging from Monster Trucks, performance 4 wheel drive trucks, customized Jeeps, and On the Road’s own 4wd racing vehicle. The event is tailored for families and enthusiasts alike complete with a train, fire engine, costume contest, pumpkin painting, and free food. Sacramento renowned DJ talent DJ/A1 will be playing music and announcing the raffle of hundreds of prizes. The grand prize, promoted on local television is the chance to win a 2013 Ford Raptor Truck valued at $58,000.

On the Road Trucks, is an established on and off road performance company based in Rocklin, CA. According to company president John Taylor, “This was a great opportunity for us to expand our business with two strategic locations in the Sacramento area. We believe customers will be pleased with the integrated off road / on road business model and we couldn’t find a better way to do that than to capitalize on Central 4 Wheel Drive’s established reputation as the off road leader in California.”

Central 4 Wheel Drive, founded by Richard Devereaux and later joined by his son Ty Devereaux grew to a western states powerhouse 4 wheel drive parts and accessories company over decades. The company began winding up operations earlier this year. According to Richard Devereaux, “We are very pleased to have our name associated with John Taylor and Don Smith of On the Road Trucks. We feel their vision will continue to build on the reputation and loyal client base we built over the years. We wish them tremendous success.”