Fruit Fly Ideal for Studying Hearing Loss and Developing New Hearing Aid Technology

A University of Iowa study shows that the fruit fly is an ideal model to study noise-induced hearing loss. General Hearing explains how this will aid the advancement of hearing aid technology.

New Orleans, LA, October 15, 2013 --(PR.com)-- In a recent study at the University of Iowa, researchers have discovered that the common fruit fly, drosophila melanogaster, is an ideal model to study noise-induced hearing loss in humans. With a similar molecular and physiological structure to that of a human, the study could advance the pace of research, leading to new treatments and better hearing aid technology.

“This is exciting news for those of us who develop and manufacture hearing aids,” says Roger Juneau, president of General Hearing Instruments, Inc., a company based in New Orleans. “With more research on physiological problems that come with noise-induced damage, we can produce more literature on how to prevent hearing loss and also create hearing aid technology that best helps people with damaged hearing to continue with their normal lives.”

The study was motivated by the goal of finding a suitable model so that researchers could continue to explore this specific type of hearing loss. The fruit fly, used widely throughout the medical research field, is not only an ideal model but also an inexpensive solution. Further research will study the effects of noise on test subjects as well as exploring how genetics play a role in determining sensitivity to sound.

General Hearing Instruments, Inc., manufactures low cost hearing aids and hearing therapy technology since 1985. GHI has become a leading innovator in the industry by investing in the design and development of new therapy devices. They continue to support physicians, technicians and universities through the funding of various research projects.

For information about the company and product line, visit www.generalhearing.com. For further inquires, representatives can be reached by phone at 504-733-3767. General Hearing Instruments, Inc., is locally owned and operated firm at 175 Brookhollow Esplanade, Harahan, LA 70123-5101.

About General Hearing Instruments, Inc.

General Hearing Instruments, Inc., is a Harahan, LA, company that proudly manufactures hearing aids and tinnitus devices with top quality acoustics, design, technology, and craftsmanship at an affordable price.
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General Hearing Instruments, Inc.
Lane Zeringue
504-733-3767
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