TheRedBalloon.com Adds Gift Registry Service Powered by eWish.com

Chicago, IL, September 15, 2007 --(PR.com)-- The Red Balloon Co., known in the Chicago area for two unique children's boutiques, has added a new gift registry service designed to make gift buying simple and convenient. In addition to the physical retail stores, The Red Balloon Co. also has an online presence, TheRedBalloon.com, and the gift registry can be used by both on and offline shoppers.

Touted as a "Great find' by the Chicago Tribune, The Red Balloon Co. has received many accolades for their eclectic selection of children's clothing, books, toys, bedding, room décor and more.

Founder Jennifer Pope explains, "We started in 1998 as a children's furniture store, selling handmade furniture of our own design. We quickly expanded to include a full range of children's offerings, each selected for durability and the wonderful, whimsical qualities that make childhood so special."

In selecting eWish gift registry system, co-owner Melissa LaSalle noted, "We have always had a gift registry program in our Chicago stores, but we thought it was time to go to the next level and open it up to people beyond Chicago so that anyone in the country could register with us online or purchase gifts for their friend or family on our website." eWish integrates well with TheRedBalloon.com which uses the Yahoo shopping platform. eWish is a full service registry system and includes social networking features like Guestbook, Photo Album, RSVP and eNotification system plus it keeps track of all purchases. Sending "thank you" notes is very easy as registrants have full access to who bought what.

Customers can sign up for gift registry by visiting The Red Balloon Co in store or online and then use convenient Add-to-Registry Buttons to easily build a gift list. Friends can visit the registry via search forms on the gift registry section of TheRedBalloon.com or by following a unique hyperlink included with each registry. To protect privacy, an optional guest password can be assigned to limit access.

The Red Balloon Co. has two Chicago locations, 2060 North Damen Avenue or
5407 North Clark Street or can be reached via email, info@TheRedBalloon.com or 1 877 969 9800, and website http://theredballoon.com/

eWish has been developing private-label gift registries and gift registry software since 1999 and currently operate registries for over
275 merchants. The registry can be used for any occasion wedding, babies, bar mitzvahs, birthdays and more. All purchases are automatically removed from the list to eliminate duplicate gifts.

eWish.com Gift Registry service is located in Stamford, Connecticut for more information please contact Peter DiSalvo, peterd@ewish.com 203-274-6025.

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