MediPurpose Doubles Medical Device Website Visitors in Two Years
Page View Metrics Also Rose Steeply, with an Average 61-Percent Growth
Atlanta, GA, October 20, 2013 --(PR.com)-- MediPurpose(tm), a medical product manufacturer and master distributor, today announced significant increases in its Website's page views and visitors during the past two years.
Since October 2011, the company's Website, http://www.medipurpose.com , has seen 100-percent growth in visitors-which is a combination of new visitors (up 98 percent) and return visitors (105 percent). Consequently, page view metrics also rose steeply, with an average 61-percent growth.
"We are naturally very pleased with our Website's performance metrics, especially the growth of return visitors," said MediPurpose Director of Marketing Communications Derek Rudnak. "As we continue to attract new visitors to our Website, the quality of our medical products and services -- and the content we offer to inform and educate our visitors about them -- is encouraging them to stay engaged."
The company attributes its Website success to careful application of several Internet marketing best practices, including search engine optimization (SEO), social media activity and frequent publication of engaging and educational content.
"SEO and social media definitely have had a role in how visitors find us," said Rudnak. "However, what motivates them to visit -- and return -- is the relevance of the content. Although we provide the obligatory content about our medical products -- descriptions, pictures, videos, comparative guides, instructions and purchasing information -- we also offer free downloadable white papers, case studies, and blogs that educate our visitors on the medical device industry."
The effort is not a gratuitous one, said Rudnak. "Reimbursement and healthcare reform are putting a burden on customers to find medical products that not only fit within their shrinking budgets, but also improve quality of care and safety. It's in everybody's best interest for us to give them resources to make well-informed decisions."
"The communication flow is not always in one direction," added Rudnak. "Rather, the Internet provides unprecedented communication between companies and customers, and MediPurpose recognizes that.
"That is what we find so exciting about our medical products blog," continued Rudnak. "For instance, our medical product blog content is written not only by our marketing team, but also experts within and outside the organization. That is done so that there is a wider range of topics to be digested and discussed, especially since our blog visitors are always encouraged to share comments, which fosters a dialogue with the author and other commenters."
"MediPurpose's accomplishments with its Website is a result of the company's readiness to adopt new technology to improve its business operations," said Rudnak. "Since its inception in 1999, MediPurpose and its founder Patrick Yi have always embraced online technologies as a means to communicate with the global medical products community.
"More than a decade later, that spirit is very much alive and the reason why the Internet is central to how we create brand awareness and engage with the market."
About MediPurpose
Founded in 1999, MediPurpose is an innovative medical device company headquartered in Singapore, with offices in the United States and Europe.
Known for its popular babyLance(tm) safety heelstick, SurgiLance(tm) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.
MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.
For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit http://www.medipurpose.com .
Since October 2011, the company's Website, http://www.medipurpose.com , has seen 100-percent growth in visitors-which is a combination of new visitors (up 98 percent) and return visitors (105 percent). Consequently, page view metrics also rose steeply, with an average 61-percent growth.
"We are naturally very pleased with our Website's performance metrics, especially the growth of return visitors," said MediPurpose Director of Marketing Communications Derek Rudnak. "As we continue to attract new visitors to our Website, the quality of our medical products and services -- and the content we offer to inform and educate our visitors about them -- is encouraging them to stay engaged."
The company attributes its Website success to careful application of several Internet marketing best practices, including search engine optimization (SEO), social media activity and frequent publication of engaging and educational content.
"SEO and social media definitely have had a role in how visitors find us," said Rudnak. "However, what motivates them to visit -- and return -- is the relevance of the content. Although we provide the obligatory content about our medical products -- descriptions, pictures, videos, comparative guides, instructions and purchasing information -- we also offer free downloadable white papers, case studies, and blogs that educate our visitors on the medical device industry."
The effort is not a gratuitous one, said Rudnak. "Reimbursement and healthcare reform are putting a burden on customers to find medical products that not only fit within their shrinking budgets, but also improve quality of care and safety. It's in everybody's best interest for us to give them resources to make well-informed decisions."
"The communication flow is not always in one direction," added Rudnak. "Rather, the Internet provides unprecedented communication between companies and customers, and MediPurpose recognizes that.
"That is what we find so exciting about our medical products blog," continued Rudnak. "For instance, our medical product blog content is written not only by our marketing team, but also experts within and outside the organization. That is done so that there is a wider range of topics to be digested and discussed, especially since our blog visitors are always encouraged to share comments, which fosters a dialogue with the author and other commenters."
"MediPurpose's accomplishments with its Website is a result of the company's readiness to adopt new technology to improve its business operations," said Rudnak. "Since its inception in 1999, MediPurpose and its founder Patrick Yi have always embraced online technologies as a means to communicate with the global medical products community.
"More than a decade later, that spirit is very much alive and the reason why the Internet is central to how we create brand awareness and engage with the market."
About MediPurpose
Founded in 1999, MediPurpose is an innovative medical device company headquartered in Singapore, with offices in the United States and Europe.
Known for its popular babyLance(tm) safety heelstick, SurgiLance(tm) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.
MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.
For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit http://www.medipurpose.com .
Contact
MediPurpose
Derek Rudnak
888-808-6494
www.medipurpose.com
Derek Rudnak
888-808-6494
www.medipurpose.com
Contact
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