Acknowledging it is Time to Give Back to the Community, FRANK. Takes on The Historic Miracle Theater as Their Philanthropic Endeavor
Miami, FL, September 18, 2007 --(PR.com)-- Realizing the value and importance of investing in the local scene and the unique vibe that makes Miami the dynamic, international cultural center that it is, FRANK. is putting action to their words by donating their time, resources and award-winning advertising expertise to the production of the show posters for the 2007/2008 Actor’s Playhouse Mainstage Season. The first in a series of six shows, the Urinetown poster (see below) debuted in late August to rave reviews. In fact, the artwork was so compelling and “graphic” that some pubs actually refused to print it.
Giving back to the local community is something that FRANK. takes very seriously-especially when it involves the arts. So naturally, when the Executive Committee of the historic Actor’s Playhouse at the Miracle Theater approached local creative hotshop FRANK. and asked them to “jump” they immediately replied with “how high.”
According to Divina Bach, Account Director for FRANK., the company desired to support an historic landmark that was a symbol of creativity and the arts - something that FRANK. strongly believes in. The Miracle Theater was the perfect fit; one of stability and impeccable reputation, historic significance and value with leadership that had a crystal clear creative vision for the future.
The performing arts, namely theater and music, have played a vital role in the development of the human race. Throughout history, these foundational cultural disciplines have had a profound impact and influence over civilizations and societies at large. They have provided strength and support during times of turmoil and uncertainty as well as providing an outlet for celebration and expression. Both therapeutic and empowering the arts must be preserved and FRANK. is committed to do its part in this effort by encouraging all within their circle of influence to roll up their sleeves and to get involved in this lifetime labor of love. Passion = commitment.
As part of FRANK.’s focused approach to giving, they are creating long-term relationships with organizations that they support, becoming knowledgeable on the issues involved and advocates for the respective causes they believe in and stand for. While they are supportive, they nonetheless hold these charities accountable: they want to be able to see the difference that their time and service donations are making. “FRANK.sters” live by the words of Winston Churchill, who said, "We make a living by what we get, we make a life by what we give."
The Miracle Theater opened in 1948 as a neighborhood movie house. Its sumptuous Streamline Moderne lobby and marquee welcomed visitors to the movies for decades until the theater closed. The City of Coral Gables purchased the historic movie house and, in 1990, the Miracle Theater began renovations to become the home of the Actor's Playhouse. Five years later, the Miracle Theatre became a performing arts center and returned the theater to its original Art Moderne opulence. The 600-seat main stage auditorium was completed in 1995 and a 300-seat second stage was completed in 1998.
Today, the Miracle is still the home of the Actor's Playhouse theater company. It is a cultural and performing arts center for the community that truly reflects the greatness of the theater's past.
About FRANK.
Frank Worldwide is a privately held full service advertising agency that helps companies with big aspirations, integrate the magic of advertising with the science of sales. Leveraging a broad base of real-world experience, classical education and innate artistic talent, FRANK. teams with clients to design communication programs that fit their budget, schedule, and business needs. Clients include VW, Geek Squad, Miami Dolphins, Digicel, Yoo Miami and FUNKSHION Fashion Week Miami Beach. For more information, call 305-576-1119 or visit www.frankworldwide.com.
FRANK. is a trademark of Frank Worldwide, Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, please contact:
John Mark Strahan
318.663.2160
johnmark@boutikpr.com
###
Giving back to the local community is something that FRANK. takes very seriously-especially when it involves the arts. So naturally, when the Executive Committee of the historic Actor’s Playhouse at the Miracle Theater approached local creative hotshop FRANK. and asked them to “jump” they immediately replied with “how high.”
According to Divina Bach, Account Director for FRANK., the company desired to support an historic landmark that was a symbol of creativity and the arts - something that FRANK. strongly believes in. The Miracle Theater was the perfect fit; one of stability and impeccable reputation, historic significance and value with leadership that had a crystal clear creative vision for the future.
The performing arts, namely theater and music, have played a vital role in the development of the human race. Throughout history, these foundational cultural disciplines have had a profound impact and influence over civilizations and societies at large. They have provided strength and support during times of turmoil and uncertainty as well as providing an outlet for celebration and expression. Both therapeutic and empowering the arts must be preserved and FRANK. is committed to do its part in this effort by encouraging all within their circle of influence to roll up their sleeves and to get involved in this lifetime labor of love. Passion = commitment.
As part of FRANK.’s focused approach to giving, they are creating long-term relationships with organizations that they support, becoming knowledgeable on the issues involved and advocates for the respective causes they believe in and stand for. While they are supportive, they nonetheless hold these charities accountable: they want to be able to see the difference that their time and service donations are making. “FRANK.sters” live by the words of Winston Churchill, who said, "We make a living by what we get, we make a life by what we give."
The Miracle Theater opened in 1948 as a neighborhood movie house. Its sumptuous Streamline Moderne lobby and marquee welcomed visitors to the movies for decades until the theater closed. The City of Coral Gables purchased the historic movie house and, in 1990, the Miracle Theater began renovations to become the home of the Actor's Playhouse. Five years later, the Miracle Theatre became a performing arts center and returned the theater to its original Art Moderne opulence. The 600-seat main stage auditorium was completed in 1995 and a 300-seat second stage was completed in 1998.
Today, the Miracle is still the home of the Actor's Playhouse theater company. It is a cultural and performing arts center for the community that truly reflects the greatness of the theater's past.
About FRANK.
Frank Worldwide is a privately held full service advertising agency that helps companies with big aspirations, integrate the magic of advertising with the science of sales. Leveraging a broad base of real-world experience, classical education and innate artistic talent, FRANK. teams with clients to design communication programs that fit their budget, schedule, and business needs. Clients include VW, Geek Squad, Miami Dolphins, Digicel, Yoo Miami and FUNKSHION Fashion Week Miami Beach. For more information, call 305-576-1119 or visit www.frankworldwide.com.
FRANK. is a trademark of Frank Worldwide, Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, please contact:
John Mark Strahan
318.663.2160
johnmark@boutikpr.com
###
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http://www.frankworldwide.com
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318-663-3425
http://www.frankworldwide.com
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