John Sisson to Speak at NEDMA's Integrated Marketing Seminar

Westwood, MA, November 09, 2013 --(PR.com)-- John Sisson, President of Universal Wilde, has been selected to speak at the New England Direct Marketing Association’s (NEDMA) Integrated Marketing Seminar. The seminar, titled “Integrated Marketing: How to Connect with Your Customers through Print, Social Media and Mobile,” will be held at Digitas’ headquarters on Wednesday, November 20. This seminar will display a complete marketing mix to attendees in the areas of social and content marketing, data measurement, retention and loyalty, mobile marketing, and cross-channel strategies.

With Harry J. Gold of Overdrive Interactive and Ted McNulty of Jumptap, John Sisson will be the Print segment of a three-segment discussion. Attendees will hear about how they can connect with and engage their customers. These three leaders in print, social, and mobile will be sharing their knowledge of industry secrets and their tenacity for integrated marketing.

Sisson’s portion of the event is titled “How Does Personalized Print fit into the Multichannel Media Mix?” where attendees can expect to learn steps to simplifying complex, personalized print, as well as learning ways to tie together print and online, email, or mobile marketing campaigns.

“I’m very excited to be featured as a speaker at NEDMA’s Integrated Marketing Seminar,” John Sisson said. “NEDMA represents the best in direct marketing all over New England, and both Overdrive Interactive and Jumptap are pioneers of digital and social media marketing. We at Universal Wilde are proud to be associated with these companies and are looking forward to the event.”

For more information or to register please visit http://bit.ly/HLlD1F. Space is limited.