Modell’s Sporting Goods Expands Online Product Assortment and Reaches New Customer Markets with Merchantry’s Software
Modells.com now offers products for fans of sports teams nationwide—just in time for the holiday shopping season.
New York, NY, November 19, 2013 --(PR.com)-- Modell’s Sporting Goods, America’s oldest family-owned and -operated retailer of sporting goods, athletic footwear, active apparel and fan gear, announces that Merchantry’s eCommerce software-as-a-service (SaaS) platform is enabling the retailer to enlarge its online assortment by thousands of products.
Seeking to expand its product assortment on Modells.com in time for the holiday season, the retailer contracted with new suppliers to provide access to thousands of previously unavailable SKUs. The technology relationship between Modell’s and each supplier is managed via Merchantry’s Supplier Hub software, enabling:
* Streamlined supplier onboarding: making it simple for new suppliers to technically integrate with Modells.com for both product content and order management
* All-digital and eCommerce-ready product content creation: limiting the need for manual processes around content development and review
* Managed order routing: splitting orders and routing individual items to the appropriate supplier
* SaaS convenience: eliminating platform hosting, maintenance, upgrade and support costs
Employing Merchantry’s software, Modell’s is now able to offer its online shoppers:
* A greater breadth of product categories: including, for example, bulky items such as exercise equipment
* More depth in existing product categories: including fan apparel and sporting goods for professional sports teams nationwide—outside Modell's traditional Northeast market
During a 60-day implementation phase, Merchantry integrated its platform with Modell’s Shopatron system for orders, returns and inventory data, while Modell's integrated its JDA Software Merchandise Management System with Merchantry's platform.
"We are looking forward to taking advantage of the product content and order management tools available to us on the Merchantry platform to meet our business targets for providing an increased assortment to all of our Modells.com customers across the country,” said Alyssa Young, Modell’s Senior Director for eCommerce.
About Merchantry
Merchantry provides an eCommerce software-as-a-service solution that helps retailers to streamline and scale their marketplaces and supplier relationships. Merchantry delivers market-leading capabilities for some of the largest retail and media brands in North America and Europe. The company is headquartered in New York City, where it was named a Crain's 2012 “Best Places to Work in New York City.” For more information, visit http://www.merchantry.com.
About Modell’s Sporting Goods
Founded in 1889, Modell's Sporting Goods is the local family sporting goods destination that provides a convenient and compelling shopping experience for the athlete and fan in all of us. Modell’s offers customers an assortment of top brands in sporting goods equipment, footwear, team apparel and active apparel for every level of play year round. The retailer operates 153 stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, DC. In addition, www.Modells.com is a diverse website which services customers all over the country, filling all of their needs regardless of their residence.
Media Contacts
Dawn Verbrigghe
VP Marketing, Merchantry
646-588-4910
marketing@merchantry.com
Jason Karlowski
Manager of Sports Marketing & Public Relations, Modell’s Sporting Goods
Jason.Karlowski@Modells.com
347-268-0856
Seeking to expand its product assortment on Modells.com in time for the holiday season, the retailer contracted with new suppliers to provide access to thousands of previously unavailable SKUs. The technology relationship between Modell’s and each supplier is managed via Merchantry’s Supplier Hub software, enabling:
* Streamlined supplier onboarding: making it simple for new suppliers to technically integrate with Modells.com for both product content and order management
* All-digital and eCommerce-ready product content creation: limiting the need for manual processes around content development and review
* Managed order routing: splitting orders and routing individual items to the appropriate supplier
* SaaS convenience: eliminating platform hosting, maintenance, upgrade and support costs
Employing Merchantry’s software, Modell’s is now able to offer its online shoppers:
* A greater breadth of product categories: including, for example, bulky items such as exercise equipment
* More depth in existing product categories: including fan apparel and sporting goods for professional sports teams nationwide—outside Modell's traditional Northeast market
During a 60-day implementation phase, Merchantry integrated its platform with Modell’s Shopatron system for orders, returns and inventory data, while Modell's integrated its JDA Software Merchandise Management System with Merchantry's platform.
"We are looking forward to taking advantage of the product content and order management tools available to us on the Merchantry platform to meet our business targets for providing an increased assortment to all of our Modells.com customers across the country,” said Alyssa Young, Modell’s Senior Director for eCommerce.
About Merchantry
Merchantry provides an eCommerce software-as-a-service solution that helps retailers to streamline and scale their marketplaces and supplier relationships. Merchantry delivers market-leading capabilities for some of the largest retail and media brands in North America and Europe. The company is headquartered in New York City, where it was named a Crain's 2012 “Best Places to Work in New York City.” For more information, visit http://www.merchantry.com.
About Modell’s Sporting Goods
Founded in 1889, Modell's Sporting Goods is the local family sporting goods destination that provides a convenient and compelling shopping experience for the athlete and fan in all of us. Modell’s offers customers an assortment of top brands in sporting goods equipment, footwear, team apparel and active apparel for every level of play year round. The retailer operates 153 stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, DC. In addition, www.Modells.com is a diverse website which services customers all over the country, filling all of their needs regardless of their residence.
Media Contacts
Dawn Verbrigghe
VP Marketing, Merchantry
646-588-4910
marketing@merchantry.com
Jason Karlowski
Manager of Sports Marketing & Public Relations, Modell’s Sporting Goods
Jason.Karlowski@Modells.com
347-268-0856
Contact
Merchantry
Dawn Verbrigghe
(646) 588-4910
merchantry.com
Dawn Verbrigghe
(646) 588-4910
merchantry.com
Contact
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