Perceptive Analytics, a Data Analytics Company, Wins CLASP as a Client; Announces Foray Into Web Analytics Consulting Services

New York, NY, November 21, 2013 --(PR.com)-- Perceptive Analytics, a data analytics company, was selected by CLASP to upgrade the SEAD Street Lighting Evaluation Tool used to Perceptive evaluate the light quality, energy consumption, and life-cycle costs of street lighting fixtures. Perceptive Analytics was awarded the contract through a competitive bidding process.

"This is a significant step forward for us to win CLASP as a client in a global bid," said Chaitanya Sagar, CEO, Perceptive Analytics. "This reflects our competitiveness and the strength of solutions we offer."

"Perceptive Analytics’ proposal was considered superior due primarily to their experience in successfully completing similar projects and the comprehensiveness of the proposed approach," CLASP said in its bid review announcing its selection of Perceptive Analytics's bid for this project.

Perceptive Analytics Announces Foray into Web Analytics Services Market

Perceptive Analtyics, a thought leader in web marketing analytics, also announced its foray into Web Analytics Consulting Services market.

Perceptive Analytics mines user activity and weblogs to provide meaningful marketing, sales and usability insights.

"We convert your web tracking data into strategic insights and credible online marketing strategy," Chaitanya Sagar, CEO, Perceptive Analytics, said. “We are excited about this entry. Web analytics can be a game changer and helps clients add a new competitive advantage in customer acquisition and generating more revenue out of scarce marketing dollars."

"There is real value in data. The value is about analyzing it to acquire new competitiveness and to add new revenue streams," Chaitanya added. "There is a window of opportunity to enhance your internet marketing capability."

Their excel consultants and data visualization designers mine the data and generate insights. These insights help generate target traffic and convert more of it into paying customers. They then also do excel dashboard reporting to provide regular updates.

In the case of a Hotel Company in California, Perceptive Analytics analyzed its web traffic and implemented its insights. Using their web analytics consulting services, the company has shown a quantum jump in traffic and conversion rates. The hotel saw increased occupancy and net margins. The owner of the Hotel Company said, "Our telephones are ringing more often and we are getting more online registrations."

About Perceptive Analytics

Perceptive Analytics is an emerging leader in data analytics. It offers specialized services in Marketing Analytics,Online Marketing Analytics, and Financial Modeling Consulting services. With sound technical and domain knowledge, Perceptive Analytics is a trusted partner for its clients and provides data analytics solutions in Banking, Financial Services and Insurance, e-commerce, Logistics, Technology and Aviation sectors. Established in 2007 and with its offices in New York and Miami, Perceptive Analytics has a proven track record in providing result driven solutions to large and medium sized companies across USA, India, Australia, Europe and Middle East.

Contact
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305.600.0950

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