Adhering to Europe: Ceresana Publishes 2nd Edition of the Market Study Adhesives Europe

Konstanz, Germany, November 22, 2013 --(PR.com)-- Adhesives are a part of all aspects of daily life and beyond: at home and at the office, in sports and leisure goods as well as in industrial processing and many other segments. Given their versatility and increasing performance, they are still becoming more and more important. Today's world would no longer be possible without adhesives. The market research institute Ceresana forecasts consumption of adhesives in Europe to increase to approx. 3.5 million tonnes in 2020.

Major Sales Market Germany

Thanks to its sound economic structure, Germany will remain the largest European sales market for adhesives. France, Italy, and the United Kingdom follow at a considerable distance. Especially Russia, Poland, and Turkey will profit from increasing domestic consumption. "We expect dynamic growth rates of up to, on average, 4.2% p.a. for Eastern Europe in particular," explains Oliver Kutsch, CEO of Ceresana.

Differences in Development Following the Economic Crisis

Different development in individual countries is apparent in the applications of adhesives in particular. The sectors construction and automobiles were hit hardest by the effects of the crisis. In EU countries suffering from high debt, these segments will remain weakened since there is but little scope for business activity support programs. Other countries, however, will be able to support their construction sectors through investment programs.

Relocation of Automotive Preproduction

The automotive industry is one of the most important applications for adhesives. A clear trend can be observed in this segment: Due to better preconditions for production, upstream production processes are relocating from Western to Eastern Europe, e.g. Russia. Plants in Western Europe, however, largely remain in existence.

Paper / Packaging Still Going Strong

Despite increasing digitalization, the application area Paper and Packaging will continue to account for the largest share of adhesives demand. Packaging is becoming more important. In total, companies in the three sectors construction, automobiles, and paper / packaging are responsible for about two thirds of European demand for adhesives.

Changes in Technology

The tendency in production processes is shifting towards solvent-free environment-friendly adhesives, as they are becoming more popular. This process is more advanced in Western Europe, but Eastern Europe is also increasingly utilizing alternative products due to their trade connections.

The Study in Brief:

Chapter 1: Analysis of the European adhesive market, including forecasts up to 2020. Demand and production are analyzed, as are revenues, import, and export. 25 European countries are examined in detail: valuable data and influential factors on demand development are given. The demand in the most important countries is explained and analyzed in detail. Application areas analyzed include: Paper, Packaging, Construction industry, Wood processing, Transportation, and Consumer goods. Other applications include products for the electrical and electronics industry, technical textiles, sports goods, toys, and medical applications.

Chapter 2: Detailed analysis of the European market for adhesives: Data and factors influencing demand in Paper, Packaging, Construction, Wood processing, Transportation, Consumer goods, and Other Applications.

Chapter 3: Detailed description of various processing technologies such as water-based adhesives, hotmelts, solvent-based adhesives, reactive adhesives, and other technologies.

Chapter 4 provides a useful directory of producers: 77 company profiles of manufacturers from 18 countries – clearly arranged according to contact details, financial data, product range, types of adhesives and their applications as well as production sites. Extensive profiles are given for the major manufacturers, for example 3M Europe, Akzo Nobel, Bolton, Bostik, Dow Europe, Duslo, H.B. Fuller, Henkel, Mapei, Saint-Gobain, and tesa.

About Ceresana:

Ceresana is a leading international market research and consultancy company for the industrial sector and operates branch offices in Constance, Vienna and Hong Kong. For more than 10 years, it has been supplying several thousand customers from 55 countries with up-to-date market intelligence. Extensive market knowledge creates new prospects for strategic and operational decisions.

Ceresana's clients profit from practical consulting services, tailor-made single-client studies and more than 40 independent multi-client market studies.

The Ceresana business analysts are specialists in markets chemicals, plastics, additives, commodities, industrial components, packaging, and construction materials.