A Competitive Advantage: Mario DePaola Joins Prana Business as a Certified Partner

Boulder, CO, November 26, 2013 --(PR.com)-- As businesses battle in their respective industries to gain market share, top management may feel the need to seek advice from expert consultants in order to align their strategic methods. At times, this may involve the use of strategic assessments that can gauge the accuracy, implementation methodologies, successes and/or failures of corporate strategies. Those businesses searching for professional help surrounding strategy are able to find qualified candidates within Prana Business’s class of Certified Partners. Most recently, Mario DePaola has chosen to become a Certified Partner of Prana Business. This joint partnership allows Mario to utilize Prana’s innovative Line-of-SightTM cloud-based strategy assessments tool in order to give businesses an upper hand on the competition.

Mario DePaola is an independent consultant who specializes in providing marketing expertise to companies actuating in business-to-business operations. He has more than 25 years of experience in developing and implementing strategic marketing plans for leading companies in the machine and equipment business in several Latin America and European countries. Currently, Mario is offering a diverse collection of services, such as market segmentation, quality and quantitative analyses, competitive advantage identification and appropriate marketing mix configuration. Most recently, Mario used a system that allowed a company to analyze the value of each client, taking into account the aspects of relationship, results and potential, while still allowing simulations among various market segments and lines of business of the company. This fundamental tool was able to be used in directing actions in all areas of the company, customer groups and even different segments. Overall, the project was able to provide top management of the company the amount that each customer represented within their organization.

Using Prana Business’s Line-of-Sight™, Mario will be able to boost the competitive advantage of both businesses and its leaders, as they learn to align their strategy effectively throughout the entire organization to ensure their success.