Dee Halloran of Incredible Discoveries™ Shares Infomercial Insider Secrets at the Women’s Success Summit

Pompano Beach, FL, November 27, 2013 --(PR.com)-- Incredible Discoveries®, a division of O2 Media™, Inc., and one of the largest producers of direct response infomercials, is proud to announce that Dee Halloran, Director of Campaign Management for Incredible Discoveries, was recently featured as a speaker in a “Sales Pitch Superstar: Insider Secrets From the Infomercial Underground” session at the Women’s Success Summit in Miami, Florida.

As a featured speaker, Dee Halloran, a veteran in the industry who knows the infomercial world from deep inside, shared her knowledge about what infomercials can teach about selling, how these carefully crafted mini-sales pitches are 100% designed to make viewers want to buy, and gave insider scoop about the anatomy of a great sales pitch.

The Women’s Success Conference, now in its eighth year, is Miami’s largest conference for entrepreneurial women. The two-day summit focuses on helping thousands of women get inspired, walk away with actionable “to dos” and tools to move the needle in their businesses.

“I enjoyed the summit so much and Michelle is amazing! We did a demo of our product the 'One Minute Peel' to show the audience how an infomercial product can work especially a product with instant results…I just love the infomercial world,” said Halloran.

Dee Halloran is the Director of Campaign Management for Incredible Discoveries. She has over 14 years in the direct response arena, worked with people like Billy Mays, and managed or worked on successful direct response campaigns such as Black & Decker, iCan, BodyBugg, Greenworks, The Tornado, and SpongeTech, to name a few. Prior to joining O2 Media, Dee was the President of Consolidated Source, a marketing consulting firm, whose clients included the Hair Club for Men.

Incredible Discoveries partners with manufacturers to market their products through direct response television, Internet marketing, direct-to-consumer email marketing, live shopping (QVC, HSN, etc.) and retail. They occupies a unique position in the direct response industry, in that they are a division of O2 Media, Inc., which produces the popular daily morning show for women, The Balancing Act® and the award winning home improvement show Designing Spaces™, both airing on Lifetime® Television. As a part of their layering approach in branding, The Balancing Act® or Designing Spaces™ will invite the company to be in an educational segment, which will assist in branding and heighten a product’s chance of success in direct response television.

About Incredible Discoveries
Incredible Discoveries, a division of O2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com.