Sana Securities, a Specialist Financial Advisory and Research Firm Has Seen Incredible Growth Over the Last 2 Years Despite Difficult Economic Environment

New Delhi, India, November 29, 2013 --(PR.com)-- The last few years have seen a dramatically reduced interest in investing activity. Stock markets in particular have been hit hard by the slowdown with retail market participants choosing other asset classes over stocks. This has led to turmoil more severe than what meets the eye. Many companies have scaled back with some completely shutting operations. According to data released by SEBI, 522 stock brokers (and almost 13,000 sub-brokers) have shut operations in the first six months of 2013. Even larger players like HSBC and IIFL, one of the largest retail brokers at one time have completely shut their retail brokerage operations.

Despite such turmoil, Sana Securities, an online financial advisory firm has grown phenomenally in the last 2 years. The New Delhi based firm which was set up towards the end of 2011, has grown to over 1,000 registered members.

According to Founder and CEO Rajat Sharma, their success is primarily due to the emergence of an educated and well informed investing community. “Investors today want to invest independently, they feel a lot more comfortable knowing what they are doing,” said Sharma, “anyways, the limited investors you see investing in stocks these days are the ones who understand the importance of independent research and want to be empowered, not with software or tools but with information they can make sense of.”

A long term investor at core, Sharma speaks from experience. “When I started out, I wanted to share my views with those who enjoyed the process of investing as much as its rewards. For long, I looked around for a place where I could find high quality research about Indian stocks; I could not find a single one.”

The firm is now looking to expand by associating with people who are passionate about stocks and investing. The core team at Sana Securities comprises of chartered accountants, business graduates and Sharma himself, who is from a legal and compliance background. He explains: “We always like for people to get interactive. Whenever we find someone who seems genuinely interested in research and investing we try to form an association in whatever way we can.”

It remains to be seen if such research model will be successful in India over the next few years. For now, there seems to be some genuine interest in independent financial advisory firms with more and more investors relying on well researched information to help them make their investment decisions.

Sana Securities is a value oriented financial advisory firm with a focus on long term investing. The firm’s core investment committee is made up of independent thinkers with a consolidated experience of more than 75 years of investing in the Indian stock markets.

For more information, visit:
SanaSecurities.com