Momenta Acquires Little Yellow Bicycle Brand

Portsmouth, NH, November 29, 2013 --(PR.com)-- Momenta, a leader in the scrapbooking and crafting market, is pleased to announce the acquisition of the Little Yellow Bicycle brand and product lines.

Recently launched in 2009, the critically acclaimed Little Yellow Bicycle brand has become synonymous with beautifully designed scrapbooking papers, stickers and embellishments. Post acquisition, the team responsible for the brand's creative vision will work with Momenta to continue designing new Little Yellow Bicycle (LYB) branded products.

"We are very excited about adding the Little Yellow Bicycle brand and its outstanding products to the existing Momenta portfolio," commented Michael Barker, President of Momenta. "The LYB designs and products are a perfect addition to Momenta’s extensive selection of paper crafting products. We also look forward to developing more innovative product lines in collaboration with the LYB creative team."

Ross Zachs, Vice President of Little Yellow Bicycle adds, "This acquisition will allow the Little Yellow Bicycle brand to flourish in new ways. I'm thrilled that LYB found a home with Momenta and that they are committed to developing new and exciting LYB branded products for crafters everywhere."

All sales and customer service inquiries should be made to Momenta at their headquarters in Portsmouth, NH. After a brief transition period all orders will begin shipping from Momenta’s warehouse in Columbus, OH. Wholesale orders and inquiries for LYB should be directed to Momenta’s Customer Service at 800-448-6656 or info@momenta.com

Touchstone Advisors served as the M&A advisory firm on the transaction.

About Momenta
Founded in 1979, Momenta is a leading designer and distributor of innovative crafting products to retailers worldwide. Extensive market and consumer research coupled with an amazing team of talented designers enables the company to create trend focused products that exceed sales goals at retail and crafters' expectations at home. To learn more about Momenta, our commitment to quality and our focus on consumer research, please visit http://www.momenta.com or call 800-448-6656.