Great Hotels of the World Announces New Strategy; Appoints New Regional Sales Director

London, United Kingdom, December 06, 2013 --(PR.com)-- Great Hotels of the World (http://www.ghotw.com/), the global hotel sales and representation company, has announced a new shift in focus in response to changes in the hospitality industry. The company’s new direction moves it away from the traditional representation model into a next-generation meeting and incentive sales organisation.

To facilitate this, Great Hotels of the World has appointed Stephanie McNichol as Sales Director to head up GHOTW’s successful meeting and incentive sales team in London. Stephanie arrives with a tremendous pedigree in the MICE sales industry. For the last seven years she was Director of MICE Sales for Orient Express Hotels, Trains and Cruises. Prior to that she worked in senior MICE sales positions for Fairmont Hotels and Le Méridien Hotels and Resorts.

Says Stephanie: “I am delighted to join the team at GHOTW at such an exciting time as we continue to grow our collection around the world. Our strategy is very much focused on the groups market, and we are confident that this will expand our portfolio of unique and independent hotels. I’m also looking forward to strengthening our team of group specialists in order to achieve these goals.”

Great Hotels CEO Peter Gould says, “We are very lucky to have Stephanie. She will oversee the transition of the company into a European sales organisation in the M&I sector, rather than the representation company it has traditionally been.”

The company will continue to provide reservation, sales and marketing services for its portfolio of independent hotels, and develop its range of innovative technology solutions.

For media enquiries, press visits and photos please contact:
Alejandra Moreno de Tejada
e-Marketing and PR Manager
Great Hotels of the World
amoreno@ghotw.com
+44 (0) 20 7380 8590
Note to editors:

Great Hotels of the World
Great Hotels of the World (http://www.ghotw.com) provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW).

By acknowledging that each hotel’s core business is different, Great Hotels of the World helps hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more.

Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand.

Further information on Great Hotels of the World can be found at http://www.ghotw.com