Spiral16 Releases "5 Social Media Steps for Financial Industry" Whitepaper

Overland Park, KS, December 06, 2013 --(PR.com)-- Social media monitoring and engagement solution Spiral16 has released a free new whitepaper for the financial services industry entitled “Social Media for Financial Institutions in 5 Steps.”

Adopting a social media program in the highly regulated financial services industry is a challenge. Such programs can build awareness and trust for financial institutions, but they must be developed in accordance with social media compliance needs and an eye on risk management.

“Financial companies need to be in a constant state of listening, learning, measuring, and growing,” says Spiral16 CEO Tracy Panko. “Before jumping into the social media space, however, certain core elements—such as a social media policy, employee training, and archiving procedures—must be addressed.”

The Spiral16 whitepaper “Social Media for Financial Institutions in 5 Steps” includes a vital framework that will help financial companies create a social media program that supports overall objectives, fits within regulatory requirements, and is measurable.

The free social media for financial services whitepaper contains a five-step outline for:

· Strategic online listening/monitoring

· Creating a social media program that achieves business-oriented goals

· Developing a social media policy

· Building a training and education program

· Documenting, archiving, and measuring social media

Social media can help financial services companies build trust and solidify customer relationships. Learn what your company can do and build your program from the ground up.

The whitepaper “Social Media for Financial Institutions in 5 Steps” is available on the Spiral16 website as a free download.

Further information designed to help financial institutions with social media—no matter their experience level—can be found on Spiral16’s dedicated financial social media page, while new tips and resources for the financial industry are regularly featured on the Spiral16 blog.

Spiral16 is a one-stop social media monitoring and engagement solution that helps firms listen, respond, and archive social communications—with an easy approval and workflow process to keep companies compliant. Spiral16 saves you time and money by assisting all customers with search strategy, topic setup, training, and support. Weekly dashboard reports are delivered to your inbox, and a full suite of service offerings includes multiple levels of social media reporting customized to fit your needs.