Belvoir and Horse Media Group Launch Myhorse.com

MyHorse.com, a new site populated by the enormous archive of Belvoir’s Horse Journal, and Horse Media Group’s Perfect Horse, Trail Rider and Spin To Win Rodeo. The new site provides featured content from each of these publications along with online exclusives, a free monthly e-newsletter, expanded content, bonus editorial, and much more beyond the print editions.

Louisville, CO, September 22, 2007 --(PR.com)-- Horse Media Group is proud to announce the launch of MyHorse.com, a new site populated by the enormous archive of Belvoir’s Horse Journal, and Horse Media Group’s Perfect Horse, Trail Rider and Spin To Win Rodeo. The new site provides featured content from each of these publications along with online exclusives, a free monthly e-newsletter, expanded content, bonus editorial, and much more beyond the print editions. Users of the site will also have the opportunity to post their favorite photos in the MyHorse Photo Gallery, post classifieds, and get inside looks at the artists and people that are featured in the pages of the magazines.

“We believe that our award-winning journalists and carefully crafted mix of publications allows MyHorse.com to provide not just in-depth answers, but uniquely, answers from multiple perspectives.” said Pat Eskew, group publisher for Horse Media Group. “And from an advertiser’s standpoint, our promotional structure couldn’t be more powerful,” he continued. “Our ‘Roadblock’ buy gives an advertiser complete exclusivity for a period of time on all major pages of the site… a truly amazing opportunity for perceptive advertisers.”

“One of the hot topics of publishing today is whether to make your online editorial free or subscription-based.” says president and general manager Tom Winsor. “It’s clear to us that the future is ‘free’ – witness the recent decision by the New York Times to become free online – and so we are making our vast archives of in-depth editorial free for the entire world to enjoy and benefit from.”

MyHorse.com is live now and ready to enjoy. Log on to www.myhorse.com to check out all the resources available for horse people around the world to enjoy – free – about training (western, English, performance), horse health issues, tack and saddlery, barns and facilities, trail riding, rodeo, and trucks, trailers, and hauling.

For more information, please contact Pat Eskew at 303.661.9282 x209 or pat@myhorse.com.

About Horse Media Group and Belvoir Media Group
Horse Media Group, based in Louisville, Colorado, specializes in “Publishing for Passions”. Each of their titles, Perfect Horse, Spin to Win Rodeo, and Trail Rider, serve a defined and passionate group of people in the horse industry with not only how-to’s and horse care — industry staples in publishing — but also with insider viewpoints and community-building features. Horse Media Group is a division of the Belvoir Media Group.

Belvoir Media Group, based in Norwalk, Connecticut, publishes Horse Journal, the “consumer reports” style newsletter for the horse industry. In total, Belvoir serves nearly two million subscribers with timely, specialized and highly relevant editorial content in the equine, aviation, health, marine, pet and other communities.

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Contact
Horse Media Group
Pat Eskew
303.661.9282 x209
www.myhorse.com
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