eDominate Introduces eTuitive Cross-Sell Engine for Banks-Qualify, Cross-Sell, Personalize on One Platform

Phoenix, AZ, September 19, 2007 --(PR.com)-- eDominate, Inc today introduced a new product, eTuitive Cross-Sell for banks. The new cross-selling software enables banks to automate the successful promotion of additional financial products to customers. eTuitive Cross-Sell supports commercial lending, consumer lending, and mortgage lending by intelligently mapping specific cross-sell products to individual bank customer's specific financial qualifications during the lending process.

eTuitive Cross-Sell can be delivered either through eDominate’s eCommerce Manager (eCM) online lending system or through eDominate's Loan Origination System Plus (LOS+) platform. The engine uses detailed customer financial information captured during the loan origination process to calculate the unique financial needs and qualifications of each individual bank customer.

“eTuitive Cross-Sell presents only those opportunities which have been calculated to deliver specific cost-savings to the individual member," said Michael Jones, VP of Business Development at eDominate. "Ensuring both a customer-focused delivery and an exceptionally high rate of cross-sell success. Providing such personalized member service is daunting for even the best-trained branch representatives, but eDominate has met the need for a cross-selling approach that can be used both in the branches and over the Internet.”

About eDominate
eDominate, Inc. (“eDominate”) is a global provider of buying-cycle management software for financial institutions. Banks use eDominate software to extend their native lending cycles into more profitable buying-cycles — leveraging greater member service and sales opportunities to dominate their markets. eDominate’s software can be delivered internationally and customized to accommodate almost any lending cycle.

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