Innovation Direct™ to Spearhead Marketing Efforts of Fifty One Invention to Industry

South Miami, FL, December 08, 2013 --(PR.com)-- An innovative new product designed to effectively address a common problem related to the transport of heavy items, the Fifty One, has been developed by Coryell Ross of Detroit, Michigan. The invention’s unique design provides its users with a convenient method of loading motorcycles and other heavy equipment onto trucks.

Pick-ups and other model trucks certainly offer priceless utility and functionality with respect to their ability to transport oversized and cumbersome items. However, the benefit of this capability can only be realized once the products to be moved have actually been put on the vehicle, and therein often lies the challenge! The loading of heavy equipment, all-terrain vehicles, motorcycles, and a variety of other items is often at least a two person job and if performed without proper precautions, a fairly dangerous undertaking that can result in injury.

With these types of challenges in mind, the Fifty One has been conceived. The Fifty One saves its users a great deal of effort and time when loading a variety of large and heavy items onto a truck for transport. The Fifty One will also allow one person to complete what is normally a multiple person task. Additionally, it will be easy to implement and begin utilizing with any make or model of truck. Furthermore, the product will be fabricated from durable materials, making it a wise long-term investment

The Fifty One is also in patent pending status with the United States Patent and Trademark Office.

Mr. Ross now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the truck accessories industry are currently being targeted as candidates to eventually commercialize the Fifty One on a worldwide basis.

In May 2013, Mr. Ross contracted product management services leader Innovation Direct™ to represent the Fifty One to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Fifty One and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at