Appliance Repair Business in San Jose, CA, Hires Online Marketers to Reach Out to Area Residents

San Jose, CA, December 10, 2013 --(PR.com)-- For home- and business owners in the greater San Jose area, it will soon be much easier to locate quality appliance repair services on the Web. Locally owned business Simon Appliance, which offers services including dishwasher, washer/dryer, oven, and refrigerator repair, is teaming up with the online marketing gurus at Prospect Genius in an effort to boost its Web presence. By making its Web site more prominent to prospective customers carrying out online searches for appliance repair companies in San Jose, Simon Appliance hopes to be able to better meet the region’s appliance repair needs.

In today’s digital age, more and more people are turning to the Internet for information about products and services they’re interested in purchasing. In fact, according to studies conducted by the Pew Internet & American Life Project, some 58% of Americans say they research local businesses online before hiring someone or making a purchase. That’s why it’s so important for a small business like Simon Appliance to have a Web site that isn’t just informative, but also performs well on search engine results pages. A prominent Web site can be a powerful marketing tool.

Prospect Genius will utilize a variety of Web marketing tactics, including a process known as search engine optimization, to help Simon Appliance’s site display closer to the top of relevant search engine results pages. Studies have shown that sites in the top two or three search engine results tend to get the most clicks. Going forward, thanks to Prospect Genius’s efforts, San Jose–area queries to Google, Bing, and Yahoo! that use keywords such as “appliance repair,” “refrigerator repair,” and “dishwasher repair” should lead to Simon Appliance’s site.

“The easier it is for consumers to locate Simon Appliance’s Web site, the more people will see what the business has to offer,” states Matt Gallo, a senior Web marketing strategist with Prospect Genius. “Our goal is to help Simon Appliance spread the word more effectively about the reliable and affordable appliance repair services it provides.”

Since 2007, Simon Appliance has helped San Jose–area home- and business owners gain access to quality appliance repairs. The business offers dishwasher repair, washer/dryer repair, and more.