Canadian Cricket Association Appoints First-Ever CEO- Atul Ahuja

Toronto, Canada, September 22, 2007 --(PR.com)-- The Canadian Cricket Association (CCA) is pleased to announce the appointment of its first ever Chief Executive Officer.

Mr Atul Ahuja will assume the position of full-time CEO, effective November 1, 2007. University educated in his native India, Atul is a Canadian citizen and brings to the position an extensive commercial background. He has held senior level executive positions with several international companies in India, the United States and Canada, most recently with Satyam Computer Services and Intelligroup Inc., both in the information technology field.

In addition, he brings considerable experience from volunteer positions with the Canadian business community, including his recent role as Marketing and Communications Director of the Indo-Canada Chamber of Commerce, during which he participated in trade missions to both India and Pakistan.

In assuming his new responsibilities, he points out, “I’m well aware that there will be many challenges, in many areas - but I’m confident that we’ll successfully meet those challenges. I see this as a magnificent opportunity to marry the experience I’ve been fortunate to gain in the business world with the deep passion I have for the game of cricket”.

Ben Sennik, CCA President, adds, “The sport of cricket in Canada continues to grow and we’re now at the point where a full-time CEO is an absolute necessity. We believe Atul Ahuja’s business leadership experience and his skill in generating international and national sponsorship support will move cricket in Canada ahead even further.”

For more information, please contact Ben Sennik, CCA President (bensennik@dmxplastics.com)

###