Michigan Jewelry Design Firm Launches Online Store

Brighton, MI, September 23, 2007 --(PR.com)-- Just So! announces the launch of its online store at www.justsojewelry.com. Based in Brighton, Michigan, Just So! is an award-winning jewelry design firm specializing in its own line of patented, interchangeable designer jewelry. Denise Couling, owner and principal designer of Just So!, states: "We are delighted to become a destination shopping experience not only for Brighton area residents but for a growing number of out-of-town customers, many of whom travel an hour or more to visit us. Just So!'s online store is designed to provide a convenient shopping experience for our growing customer base -- who now can order personalized jewelry designs whenever and wherever they like.”

Couling notes that the online store unexpectedly turned Just So! into an “international” business: “We were surprised and delighted when our very first order came in before we had formally announced the site's launch -- from a brand new customer in England." Couling adds, “Reaching this point is especially gratifying, when I reflect on the fact that Just So! originated as jewelry I created for myself to wear, literally at my kitchen table, because I couldn’t find the interchangeable designs I wanted.”

Just So! specializes in its own interchangeable jewelry designs using semi-precious stones, sterling silver and gold. Just So! is known for its Connectables™ line of earrings and patented clasp, which allows the wearer to mix and match necklace strands, creating personalized jewelry designs that form a part of a completely interchangeable jewelry collection. Just So! also has created a line of jewelry findings, for do-it-yourself jewelry-makers and beaders. In addition to its online shopping site and Brighton boutique, jewelry designs from Just So! are also sold nationally through the fine women's apparel retailer, Barrie Pace (www.barriepace.com) and fine resort and gallery locations, including Michigan's Grand Hotel on Mackinaw Island.

###

Contact: Denise Couling - President/Principal Designer
Monica Tombers - Production Manager
Just So!
511 W. Main Street
Brighton, MI 48116
(810) 225-7440
(810) 225-7640

E-mail: info@justso.us
Web: www.justsojewelry.com