Infibeam Powers New Online Store of Non-Stick Kitchenware Brand Nirlep

Mumbai, India, December 22, 2013 --(PR.com)-- The leader in non-stick kitchenware brand Nirlep today announced the launch of its new ecommerce online store www.nirleponline.com. Nirlep is the first company in India to launch the non-stick brand in kitchenware and has been a market leader since 1968. The addition of a new online distribution channel by Nirlep will give an edge to reach out to the new potential and new-gen market. The online store of Nirlep is hosted on the state-of-the-art service based retail technology platform BuildaBazaar.com. Today Buildabazaar hosts more than 17,000 brand stores and has enabled them to gain economy of scale and deeper market penetration.

The new Nirlep e-store (www.nirleponline.com) is hosted on India's leading and most robust ecommerce enterprise platform Buildabazaar (www.buildabazaar.com).

Nirlep, enjoys great brand recognition in providing the innovation-led multi-kitchen solutions brand with a wide range of technologically innovative products that enable healthy cooking and has been a leader in the non-stick segment for over five decades. The company has served its customer with the highest quality of cookware and kitchen products. Customers can now check out the wide range of Nirlep kitchen solutions and order online the selected product with efficient home delivery service. Through online initiative, Nirlep will be able to communicate uniformly to its customers about new product offerings, best deals, season discount and other information.

On this occasion Mr Mukund Bhogale...... of Nirlep shared that “We are glad to launch the brand new and revamped platform for Nirlep. Nirlep has been a pioneer in promoting a healthy and active lifestyle and is an inseparable ingredient of a progressive lifestyle.”

On this occasion Mr Manu Midha Vice President, Infibeam.com said that “We are extremely delighted to host Nirlep Kitchen solution, the world leader in cookware and kitchen products on the Buildabazaar platform. We look forward to extend our support to Nirlep with new commerce modules and value added services. We wish them best in their online commerce journey.”

About Nirlep

Nirlep Appliances Limited is one of the oldest kitchen solutions company in India. It has become the first choice of the customers for the non-stick cookware in India and even the foreign market. It has a wide variety of products like Non-Stick, Hard Anodized, Pressure Cooker, Enamelware, Stainless Steel, etc. It has various brands under its banner such as Induction Cooktop, 2 way SELEC+, Acilis, Sakhi, and Ebony. Each have set their trade marks in the market and are one of the most preferred cookware stop. It works on the mission “Create to Amaze” and has been successful for Nirlep.

About BuildaBazaar

BuildaBazaar is a cloud-based do-it-yourself platform for retailers in India. BuildaBazaar.com is an enterprise platform powered by Infibeam.com which offers a retail store to build an online store supported by secured payment gateway, logistics and promotional tools. This is one-of-its-kind in India and within a span of 18 months, BuildaBazaar is hosting more than 17,000 online retail stores and is growing by leaps and bounds. Many of the largest and most reputed retailers using this platform includes Crossword, VIP Bags, Prestige, TheMobileStore, Airtel and many more.

About Infibeam.com

Infbeam.com is an Ahmedabad based leading e-commerce company with offices at Delhi, Mumbai and Bangalore. The Company is retailing more than 1.5 million products across 30 categories online. Infibeam today is not just a preferred online shopping destination for millions of customers but it also runs another remarkable platform BuildaBazaar, which was launched in 2011 with the objective to offer technology platform through which any retail brand, big or small can build its own web store in just a few minutes. Today, BuildaBazaar is hosting more than 17000 retail stores online over its platform.