MNOs' Big Data Advantage a Big Push for Market Leadership in Digital Services

Kuala Lumpur, Malaysia, December 24, 2013 --(PR.com)-- What will be the Big Data Strategy for Mobile Operators and how does their foray into the Digital Services segment necessitate them to evaluate their Big Data advantage? PCCMB’s newly released Strategy Paper entitled "Mobile Operators and Digital Services: How Big Data Perfects the Equation" examines the rise of the next generation digital services and how this impacts the Mobile Operators’ Big Data Strategy. The Strategy paper highlights the need for Mobile Operators to tailor highly customized and personalized services that respond to the dynamics of the market place and the ever changing circumstances and preferences of the subscribers. This will create the new competitive edge for players contending for a bigger share in the digital services market.

The Paper looks into the future of mobile digital services with clear illustrations of the many innovative services that Mobile Operators can roll out on their cloud market places, and how they can employ their internal analytics to develop forward service concepts and cater for the exact needs of their diverse subscriber base. The Nine Key Strengths that form their Big Data advantage analyze the Mobile Operators’ inherent capabilities, business and service models as well as their brand positioning and widespread presence within their jurisdictions.

“With their Big Data advantage, Mobile Operators will be able to dig deep into their huge data reservoirs and produce the statistics, analysis and insights that are needed to design, manage and deliver highly innovative and responsive services across the content, communications and commerce verticals. Within the Big Data domain, Mobile Operators, with their privileged access to more and more information, will emerge as strong data powerhouses, whose data reservoirs may spin off into new revenue centers and provide fresh revenue streams. In the interim, Mobile Operators which have acquired the necessary expertise and capabilities to leverage on their Big Data advantage will rise above the others in terms of innovation and product competitiveness, emerging as market leaders and delivering the best value for their subscribers,” says Prushothma Rao, author of the Strategy Paper and also the founder and Director of PCCMB’s Consulting Services.

The full version of the Strategy Paper is available at www.policychargingcontrolc.com