Safety Brainiac Wins Gold - NAPPA’s Highest Award

Dartmouth, Canada, September 25, 2007 --(PR.com)-- Safety Brainiac – Junior Edition© has been placed at the top of the NAPPA Awards podium by winning the highly sought after Gold Award. Hundreds of toys and games are entered into this competition annually but only a select few, the proverbial “cream of the 2007 toy crop”, earn this coveted award.

“This is truly a great honor. Having Safety Brainiac© win NAPPA’s highest award is exhilarating and gives Brainiac Games Inc. another great opportunity to showcase the value the game has to offer consumers throughout North America,” shares Tamara Purcell, VP of Operations. “This is just the type of exposure and press coverage we desperately need right now with Christmas on the horizon. It sure doesn’t hurt to have Safety Brainiac© showcased to over 4 million parents in November through NAPPA’s parenting publications.”

The game, Safety Brainiac – Junior Edition, is unique in the marketplace and filled with life saving tips and techniques for children between the ages of 5 and 12 years. It features a great puzzle, 360 challenging questions and built-in rewards for the children. The game’s focus is on having fun while learning how to stay safe against bullies, internet predators, strangers, fires, poisons and covers pedestrian and biking safety and much more.

“Breaking into any industry is never easy but getting noticed in the highly competitive toy industry is proving to be a significant challenge. We’re just thankful that independent toy evaluators like NAPPA are there to recognize excellence in toys through their awards program and then share this information with consumers through their website and print-based publications." adds Jamey Purcell, President of Brainiac Games Inc. "It’s still a huge uphill battle for us to turn the great PR from this award, and the five others the game has received, into sales but we’re confident this will happen, it’s only a matter of time. Our passion to have a positive impact on the lives of everyone that gets the chance to play our games is reflected in Safety Brainiac© and this passion will be the hallmark of every game and toy we produce.”

It’s rather apparent, starting with Safety Brainiac – Junior Edition©, that Brainiac Games Inc. is living up to its mission statement which is highlighted by the clause “offering quality products that embody the ideals of family, fun and learning”. The company hopes to see good growth in sales this Fall so that it can turn its attention back to the new games that are currently under development. There appears to be great promise for this upstart company whose focus is on helping families enjoy quality time together while playing, laughing and learning.

###