Appliance Repair Business in Tampa, FL, Partners with Online Marketing Pros to Boost Web Presence

Tampa, FL, January 11, 2014 --(PR.com)-- For home- and business owners in the greater Tampa area who need appliance repair services, help is on the way. Through a new partnership with the online marketing team at Prospect Genius, locally owned appliance repair business Central Florida Appliance Service, Inc. is taking steps to make its Web site more prominent to area residents. Going forward, when people in and around Tampa query a search engine such as Google, Bing, or Yahoo! for information about companies offering appliance repair in the region, Central Florida Appliance Service, Inc. should appear among the results.

In today’s digital age, it’s important for a small business to include online tactics in its overall marketing plan. After all, the percentage of American adults who use the Internet just keeps growing: from 63% in May 2003 to 85% as of May 2013, according to the Pew Internet & American Life Project. By working to make its site more visible and accessible online to those appliance owners in Tampa who might need its services, Central Florida Appliance Service can reach prospective customers who might not locate the business through any other medium.

Prospect Genius uses an array of Web marketing strategies to aid its small business clients in improving their Web sites. One of the primary strategies is a process known as search engine optimization (SEO), which involves incorporating industry- and location-specific keywords into the site to help search engines view it as highly relevant to search engine queries that use those terms. For Central Florida Appliance Service, the goal is for searches for “refrigerator repair,” “dishwasher repair,” “fix commercial appliances,” and similar phrases to lead to the company’s site.

“Studies have shown that sites in the top two or three search engine results get the most clicks, and we aim to push our clients as close as possible to those top slots,” explains Matt Gallo, a senior Web marketing strategist with Prospect Genius. “Making it easier to find Central Florida Appliance Service online is a win-win scenario—good for the business and for the local residents and business owners who need appliance repair.”

Central Florida Appliance Service, Inc. provides fast, reliable, and reasonably priced appliance repair services in and around Tampa. The company offers residential and commercial dishwasher repair, oven repair, refrigerator repair, and more.