I95Dev Fast Tracks Into the Burgeoning Microsoft Dynamics Retail (AX) Marketplace by Joining Retail Realm’s "AX Alliance"

Napa, CA, January 15, 2014 --(PR.com)-- Retail Realm is proud to welcome i95Dev as a member of its “AX Alliance.”

It soon becomes apparent when speaking to Vanit Kumar, CEO of i95Dev, that the rationale behind his company joining the “AX Alliance” is “you’ve got to be in it to win it.” It is one thing to have developed effective ecommerce solutions for the full range of Microsoft Dynamics products for retailers, as i95Dev has done, but another entirely to get the word out about your next-gen integrated solution to prospective clients. Being an active participant in the AX Alliance will be key to the company’s new business development strategy, whether that involves holding webinars targeted at Retail Realm’s extensive reseller and retail end-user networks worldwide, exhibiting at the annual Retail Realm Microsoft Dynamics Retail conference in Las Vegas (24—26 April 2014), or becoming involved in trade shows and other co-op events, organised under the “AX Alliance” umbrella.

i95Dev’s latest product launch is a response to the fact that the next generation of e-commerce is fundamentally changing everything about how business is done. As consumers, suppliers and resellers gain confidence in e-commerce, they have become used to its convenience and businesses have benefited from its competitive advantages. The result: The online company store is rapidly becoming the primary external interface to the outside world. However, to effectively engage with customers, it must be open and flexible to adapt to the rapidly evolving purchasing and procuring trends.

Headquartered in Bethesda, Maryland, i95Dev has helped more than 1,500 brands worldwide build the seamless shopping experiences their customers have come to expect. Its newly unveiled E-Commerce Growth Engine, or “EGE,” powered by Magento, allows a business to quickly establish or augment their online store(s) and leverage multiple channels – including web stores, mobile devices, social media and third-party online market places such as eBay, Amazon & Rakuten. Additionally, the EGE integrates seamlessly with the entire Microsoft Dynamics product line (RMS, AX, GP, NAV) and other critical backend systems. No matter the multichannel point of sale, the EGE provides the omni-channel user experience, which today’s retail customers demand. i95Dev carefully selected Magento – an open-source platform – as its chosen ecommerce engine with this in mind. No proprietary platform can adapt as quickly and effectively as open-source to the ever-changing demands of the digital landscape.

Especially attractive to retailers using i95Dev’s EGE solution, is its automation of everything from educating the customer, through qualifying them, making a pitch (with offers), taking orders, checking credit, taking payments, scheduling shipping, verifying delivery and providing customer support. This automation, and the associated shift toward self-service, offers retailers the opportunity to make immense savings on sales and operational staff as well as on costs associated with inventory and shipping. Suppliers and wholesalers will also benefit from the real-time synchronization that prevents ordering and delivery mishaps by maintaining up-to-the-minute inventory information on both the Magento store and ERP.

“i95Dev’s understanding and grasp of the pitfalls in retail and of the areas where retailers most need help through automation is evident from their attention to detail and the way their E-Commerce Growth Engine solution has been structured. The benefits are too numerous to mention but worthy of further investigation,” comments Rachel Smith, Retail Realm’s Director of Sales for North America (who also oversees the “AX Alliance”). “I foresee a healthy, symbiotic relationship for i95Dev as it partners with other members of the AX Alliance to provide prospective customers with end-to-end solutions.”

Vanit Kumar also looks forward to his company’s participation in the AX Alliance: “i95Dev is committed to growth through partners. Therefore, we take a proactive approach in helping partners identify opportunities, build internal expertise and win new clients,” and encourages other companies who have something to offer the AX community to join the “AX Alliance.”

For further information please contact Retail Realm at +1(707) 996-5400

About Retail Realm: For almost two decades multinational company, Retail Realm, has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics AX for Retail. The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail.

In 2012, Retail Realm formed the AX Alliance: A global professional consortium of retail experts, consisting of Microsoft Dynamics AX for Retail POS partners, ISVs, academic institutions, and industry related associated members. The goal: To provide a platform whereby AX Alliance members combine their unique areas of expertise and experience to work collaboratively on the types of contracts that no single company could tackle alone.

About i95Dev: i95Dev provides an integrated ecommerce solution suite which enables retailers, distributors and manufacturers to utilize current and emerging technologies such as mobile, social media and online market places, to reach more clients and markets while increasing efficiency and reducing costs. I95Dev’s expertise is in providing integrated solutions with Magento, the eBay owned, market leasing open-source ecommerce platform and Microsoft Dynamics GP, NAV, RMS, AX as well as CRM.