Serago Roberts Jewelers Gears Up for Valentine’s Day: Northfield, NJ Retailer Offers Shopping Tips and Educational Information for Diamond Buyers

Northfield, NJ, January 23, 2014 --(PR.com)-- With Valentine’s Day around the corner, local jewelry store Serago Roberts Jewelers (Northfield, NJ) is offering tips for men and women shopping for gifts or hoping to get engaged for the most romantic holiday of the year.

According to the U.S. Census Bureau, jewelry stores nationwide sold $2.66 billion in merchandise during February of 2012. Giving your sweetheart jewelry on Valentine’s Day is a long-standing tradition for men and women hoping to bring joy to their significant other on the holiday that many refer to as the “most romantic day of the year.”

“Customers of all ages come in during late January and early February, hoping to find the perfect gift for their loved one. And whether it is a simple Pandora charm, or an extravagant diamond necklace, it is always enjoyable to help our customers find the gift that will touch their loved one’s heart and bring a smile to his or her face,” said Store Manager Jessie Brudon.

With Serago Roberts’ wide selection of fine jewelry and watches, there are plenty of gift options in all price ranges. For example, Pandora Jewelry offers special gift sets for the holiday starting as low as $125. The “You & Me” gift set features a bangle bracelet with the “you & me” dangle charm in a heart-shaped gift box. Pandora is also offering the “Sparkle of Love” gift set (priced at $200), which features a sterling silver clasp bracelet, a “sparkle of love” charm and two “love of my life” clips in a heart-shaped gift box.

Serago Roberts is also offering special diamond heart pendants at various price points, starting as low as $249. “You can’t go wrong with a diamond heart pendant,” said Brudon. “It’s the perfect way to make sure your significant other keeps you close at heart.” For example, a gorgeous open-heart diamond pendant with the diamond bale is offered at a special discounted price of $499.

While tokens of affection, such as jewelry, candy, or flowers are a great way to express love on Valentine’s Day, statistics show that more than 50% of couples get engaged on February 14. “What girl doesn’t dream of a romantic Valentine’s Day with her Prince Charming popping the big question,” adds Ms. Brudon. “We know that purchasing an engagement ring is a very emotional decision. Our goal is always to share as much information as possible with our customer, so that the final ring selection is one the bride and groom love.”

De Beers first introduced the concept of the 4 Cs to consumers in 1939 as a means of qualifying the rarity of a diamond through the carat, cut, clarity and color. Universally, diamond quality considers these four factors.

Carat is a measure of weight. As diamonds increase in size, they become increasingly rare in nature. As rarity is an important component of value, a one-carat diamond will be worth a great deal more than two half carat diamonds of equal color, clarity, and cut.

Cut refers to both the shape of a diamond and the facets – the number, size, and relative proportions – on a diamond’s surface; it is the most crucial factor in optimizing a diamond’s light performance. Cut is the factor with the most influence on the sparkle of a polished diamond and is expressed in terms of the brilliance, fire, and scintillation of a diamond.

Clarity is a measure of a diamond’s purity. Naturally occurring features (known as inclusions) provide a special fingerprint within the diamond. Usually invisible to the naked eye, these tiny features appeared while the diamonds were forming in the earth hundreds of millions or even billions of years ago. Clarity measures the diamond’s purity; it refers to how free a diamond is from these tiny blemishes and inclusions.

Diamonds occur naturally in all colors of the rainbow. In general, the rarest diamonds exhibit no color at all (apart from fancy color). Polished diamonds are graded for minute variations in depth of color, from ‘colorless to light color. This is universally known as the D (exceptional white) to Z (tinted) color scale.

Serago Roberts’ carries a variety of diamonds in varying carats, cuts, clarities, and colors. One of the store’s signature lines of diamonds is the Forevermark. As part of the De Beers group of companies, Forevermark has a history of diamond expertise reaching back 125 years. Every Forevermark diamond comes with a promise it is beautiful, rare and responsibly sourced.

Brudon explained, “Forevermark diamonds are hand-selected for their beauty and their rarity. Less than one percent of the world’s diamonds are eligible to become Forevermark.” The Forevermark diamonds originate at a carefully selected mine that benefits the people, community and country where it is located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.

For more information on Valentine’s Day gift ideas or how to select a diamond, stop by Serago Roberts Jewelers located in Northfield’s Center Point Plaza or call 609.569.9005.