Crossroads Public Relations and Marketing Names New Account Coordinator

Raleigh, NC, January 23, 2014 --(PR.com)-- Crossroads Public Relations and Marketing, a full-service B2B public relations and marketing agency specializing in strategic content development and lead generation, announced today that it has added Heather Barefoot as its newest team member. As an Account Coordinator, Heather will assist with content development, account management and continuing social media efforts to support Crossroads’ expanding client base.

With her, Heather brings to Crossroads experience from her time in the smart energy, social media marketing and digital media editorial fields. Prior to joining the agency, Heather held positions with Elster, a leading metering company, Ignite Social Media, a vibrant social media marketing agency and Alloy Digital, a top digital media company. Heather has a Bachelor of Arts in Public Relations from George Mason University in Fairfax, VA.

“I was drawn to Crossroads Public Relations and Marketing not only because of the quality of their work but also the expertise and passion of their team members. I’m excited to be joining such a dynamic group of professionals,” said Heather.

“Heather’s broad experience in social media and technology make her a fantastic addition to the growing Crossroads Team,” said Kristi Lee-John, principal, Crossroads Public Relations.

About Crossroads PR and Marketing
Crossroads Public Relations and Marketing is a full-service public relations and marketing agency specializing in lead generation support including the creation and optimization of content that maps to the company’s strategic goals, to generate demand, nurture leads and enable customer engagement. Our customized ‘roadmap’ helps clients generate thought leadership and drive communication with key media and influencers in the B2B technology and biotech/pharma tech industries. To learn more about Crossroads PR and Marketing, please visit our website at www.crossroadsprm.com.